Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the retail industry. This time, you get to discover 5 hand-picked startups developing footfall analysis solutions.
Global Startup Heat Map: 5 Top Footfall Analysis Solutions
The 5 retail startups you will explore below are chosen based on our data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. This analysis is based on the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 1.3 million startups & scaleups globally.
The Global Startup Heat Map below highlights the 5 retail startups & scaleups developing footfall analysis solutions our Innovation Researchers curated for this report. Moreover, you get insights into regions that observe a high startup activity and the global geographic distribution of the 155 companies we analyzed for this specific topic.
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Pip IoT manufactures Infrared Sensors
The retail industry employs footfall analysis to understand customers and traffic trends and ensure their safety and security. Infrared detection sensors at the entrance and exit doors keep track of the person count in a facility. These sensors analyze the way consumers use the retail space and continuously monitor occupancy rates. Passive infrared (PIR) sensors track real-time and historical data to improve customer interaction and engagement.
PiP IoT is a New Zealand-based rugged sensor manufacturer that provides data visibility and enables fast decisions. PeopleSense, the startup’s proprietary infrared (IR) sensor, detects and counts proximal footfall in real-time. It helps retail store managers to improve the experience for their customers and staff. The startup also manufactures other sensors to monitor remote tanks or machines.
Axper offers 3D Stereoscopic Vision
Video surveillance cameras leverage 3D stereoscopic vision, an advanced technique that provides an accurate view. This technique uses two cameras placed in a single device to capture a 3D view. Stereoscopic vision helps store managers to count customers in real-time, as well as track their shopping habits.
Singaporean scaleup Axper provides people retail traffic counters and traffic analytics software solutions. The startup’s people counters use 3D stereoscopic technology to achieve high accuracy in heavy traffic environments. Moreover, its flexible traffic analysis tool enables the store management to gain insights on consumer count, their behavior, and shopping patterns. Axper’s solutions help retail market owners to make the right decisions to drive sustainable growth.
BlueFox designs WiFi Counting Solutions
With increasing smartphone use, it is easy to count the WiFi probe signals from smartphones in a region with routers sensing signals within 300 ft. Startups use IoT sensors to track the devices, and their media access control (MAC) addresses, around a router. Sensor data provides insights on customers, such as recurring customers’ navigation patterns and product interests to maximize revenues and improve product placement strategies.
The American scaleup BlueFox designs WiFi probe sensors that capture WiFi probe signals to measure the real-time foot traffic. Its WiFi-based footfall analysis sensors count and track people with about 95% accuracy. The scaleup’s solutions help retail managers better serve their customers and reduce the overcrowding of the store.
3DEYE offers Video Surveillance & Analytics
Most retail stores use CCTV for video surveillance to ensure customer safety. Video surveillance cameras with real-time cloud integration serve various purposes for store management. These solutions utilize machine learning, deep learning algorithms, and video analytics. It helps the store management estimate footfall, track consumer and staff behavior, and ensure the safety of their stores.
Canadian scaleup 3dEYE offers cameras and a cloud video surveillance platform for retail stores. The scaleup’s solutions enable retail store managers to gain real-time insights into the store’s security, face recognition, people count, scene detection, and heatmaps in real-time. 3dEYE also offers video analytics software that works on neural networks and is compatible with the already present video surveillance cameras. The scaleup’s video surveillance solutions also find applications in other industries, including banking and smart buildings, among others.
Technis provides Floor Sensors
Nowadays, the retail industry uses floor sensors to count the footfall in heavy traffic retail environments. Floor sensors are high-resolution pressure sensing mats that detect footfall in a sensing environment. The data is used to count visitors and analyze traffic trends. It allows businesses to optimize staff schedules.
French startup Technis provides non-intrusive plug & play footfall counting solutions for multiple industries such as retail, construction, and hospitality. The startup’s cloud-based interface delivers real-time footfall analysis. The startup’s floor sensors help retail businesses monitor and control the flow of visitors in real-time, enabling resource-optimization.
Discover more Retail Startups
To keep you up-to-date on the latest technology and emerging solutions, we provide you with actionable innovation intelligence – quickly and exhaustively. You can download our free Retail Innovation Report and discover new business opportunities or save your time & let us look into your areas of interest. We provide you with an exhaustive overview of new startups, scaleups & emerging technologies that matter to you.
