Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the retail industry. This time, you get to discover 5 hand-picked gamification solutions.
Global Startup Heat Map highlights 5 Top Gamification Solutions out of 131
The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform, covering 2.093.000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks.
The Global Startup Heat Map below reveals the distribution of the 131 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 retail startups that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 126 gamification solutions, get in touch.
Mevo provides a Sales Contest App
Traditional retail workplaces are, at times, mundane due to a lack of engagement and learning retention. Startups are developing gamification solutions to make the retail workplace more interesting by incorporating challenges, quizzes, and contests. Game mechanics positively influence workers and encourage retailers to reduce employee turnover through employee engagement.
Danish startup Mevo helps retail brands boost sales by introducing healthy competition among salespeople. The startup’s sales contest app uses gamification, including dynamic quizzes, contests, and real-time leaderboards to engage employees. The app also features a direct messaging feature that allows managers to celebrate workers’ achievements and milestones. Further, the gamification solution improves retail employees’ product knowledge and imparts brand storytelling capabilities.
Playmotiv offers Retail Store Gamification
Increasingly, every store, even from the same retail chain, looks to customize their stores based on employee capabilities and location. Gamification enables retail stores to understand their operations better and allows them to compete with other stores of the same chain. Startups develop gamification solutions to help retail companies improve all aspects of their stores and employees.
Spanish startup Playmotiv develops tailor-made gamification solutions that motivate retail store teams through incentives and achieve real results. Playmotiv implements various strategies to increase sales by analyzing the underlying worker processes. The solution also allows retail store supervisors or experts to evaluate games that include a rewards system. Moreover, the solution enables retail companies to customize the games so as to coincide with peak sales season or location-based events.
Immersal gamifies Large Spaces using Augmented Reality (AR)
Retail stores that occupy large spaces find numerous innovative solutions to better engage their customers. The availability of space allows retail companies to experiment with various AR-based features and games. For example, the popular game Pokemon Go increased footfall for retailers who integrated their stores with the game. Startups develop AR-based solutions that enable big retailers or malls to implement interactive experiences for their customers.
Immersal is a Finnish startup enabling retailers and brands to gamify their space using AR. The startup’s software development kit (SDK) allows users to map their space using a mobile device, create a digital twin of a real-world location, and then augment it with digital content. Retailers also run engaging and interactive campaigns and contests that mix real and augmented elements. For example, AR treasure hunts and other games, with real-life prizes, shareable multiplayer challenges, and more, gamifying sales at shopping malls.
JamesBang specializes in Gamification with Advergames
Consumers are always looking to discover products in novel ways. Even if customers like a product, poor marketing or dull advertising hinders sales and decreases brand visibility. This is why startups are developing gamified experiences and advergames for any retail application or product. By integrating their products into fun video games, retail companies are able to boost sales, as well as improve customer experience and brand recognition.
French startup JamesBang specializes in the creation and development of branded games, serious games, and media for mobile and web platforms. The startup develops gamified experiences and advergames for the retail sector, among other industries. For example, JamesBang created a 3D mobile gaming experience for customers to explore and find three Louis Vuitton bags during an exhibition. The startup’s retail clients also include Lidl, Lindt, Lynx Optique, and Mondelez.
SparkPlug builds an Incentive Management Platform
One of the benefits of retail gamification is the retention of employees. Retail companies spend considerable resources on training their employees. However, the lack of information flow and worker indifference to the brand or mission causes high churn. By gamifying various aspects of retail store key performance indicators (KPIs), employees feel more connected with their brand and gain access to multiple store goals and targets. This enables retailers to increase sales and also retain their talent.
Based out of the US, SparkPlug is a startup building a gamification engine for retailers and brands. The incentive management platform engages and motivates frontline sales workers, improves brand or store visibility, and offers analytics and insights into retail operations. The platform allows retail managers to track performance, visualize actionable data, and automate brand campaign management. For retail employees, the solution improves brand knowledge using a rewards system and opens opportunities for workers to increase incomes based on their performance.
Discover more Retail Startups
Retail startups such as the examples highlighted in this report focus on social commerce, immersive shopping, and customer engagement. While all of these technologies play a major role in advancing the retail industry, they only represent the tip of the iceberg. To explore more retail technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download our free Retail Innovation Reports to save your time and improve strategic decision-making.
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