Property Technology: 10 Innovations to Watch in 2025 & Beyond

The property technology industry faces challenges like data security and privacy, navigating regulatory compliance, and maintaining sustainable practices in buildings. Advancements in property technology such as Artificial Intelligence (AI), Virtual Reality (VR), Internet of Things (IoT), and Blockchain are addressing these issues while optimizing the customer experience, reducing operational costs, and improving sustainable practices. Startups across the globe are leveraging these technologies to advance the sector.

For instance, Mirage Virtual Reality’s offers 3D virtual property tours for the convenience of consumers. BlueUrbn enhances the energy efficiency of buildings by lowering carbon emissions, contributing to energy savings, and minimizing maintenance costs. Cloud computing and Big data & Analytics solutions digitalize property management and aim to reduce operational costs.

As these technologies evolve, stakeholders must integrate these emerging technologies into their operations to optimize resource usage, improve service quality, and meet increasing customer expectations. This article provides specific insights into how these technologies drive efficiency, reduce costs, and enhance customer engagement.

Why should you read this report?

• Gain insights about into the top 10 technologies impact property tech companies
• Learn about three practical use cases for each technology
• Meet 10 innovative startups advancing these technologies

Key Takeaways

1. Artificial Intelligence (AI)
   • Use Cases:
     • Automated Property Valuation
     • Predictive Maintenance
     • Smart Tenant Management
   • Startup to Watch: Propcorn.ai
2. Internet of Things (IoT)
   • Use Cases:
     • Smart Energy Management
     • Predictive Maintenance
     • Enhanced Security Systems
   • Startup to Watch: Quext
3. Advanced Robotics
   • Use Cases:
     • Robotic Cleaning and Sanitization
     • Facilities Management
     • Real-Time Monitoring
   • Startup to Watch: Cheetah Robotic Parking Systems
4. Augmented Reality (AR) & Virtual Reality (VR)
   • Use Cases:
     • Property Visualization
     • Remote Property Tours
     • Property Management
   • Startup to Watch: Mirage Virtual Reality
5. Blockchain
   • Use Cases:
     • Secure Property Transactions
     • Smart Contracts
     • Fractional Ownership
   • Startup to Watch: Windfall Token
6. Big Data & Analytics
   • Use Cases:
     • Market Analysis
     • Operational Efficiency
     • Customer Experience
   • Startup to Watch: Property Loom
7. CleanTech
   • Use Cases:
     • Energy Management Systems
     • Smart HVAC Systems
     • Renewable energy Integration
   • Startup to Watch: BlueUrbn
8. Cloud Computing
   • Use Cases:
     • Property Management and Analytics
     • Property Listings
     • Integrated Property management
   • Startup to Watch: DealforceCRE
9. Connectivity Technologies
   • Use Cases:
     • Smart Building Management
     • Remote Property Monitoring
     • Real-Time Analytics
   • Startup to Watch: Clouder
10. Biometrics
    • Use Cases:
      • Access Control Systems
      • Tenant Verification
      • Personalized Experiences
    • Startup to Watch: Inspakt

Overview: What are the Technologies Used in Real Estate?

Real estate utilizes a variety of technologies that streamline processes, enhance decision-making, and improve property management. Key technologies include property management software, which automates leasing, rent collection, and maintenance requests, improving efficiency. IoT (Internet of Things) devices provide real-time monitoring of energy usage, security systems, and building operations, optimizing resource management.

Artificial intelligence (AI) and machine learning analyze market trends, property valuations, and tenant preferences, offering actionable insights. Blockchain technology ensures secure and transparent property transactions, while Virtual Reality (VR) and Augmented Reality (AR) enable virtual property tours, making property visualization more accessible for clients and agents.

Where We Get Our Data From

StartUs Insights gathers data through its exhaustive Discovery Platform, covering information on 4.7 million startups, scaleups, and tech companies globally, alongside 20,000 emerging technologies and trends. The Discovery Platform accelerates startup and technology scouting, trend intelligence, and patent searches, offering thorough insights into technological advancements. By leveraging the trend intelligence feature for this report, we identified emerging technologies within specific industries. This process allows us to uncover patterns and trends, and pinpoint relevant use cases and the startups creating solutions for each scenario. Additional capabilities and information can be found at StartUs Insights Discovery Platform.

10 Emerging Technologies Impacting the Future of Property Tech [2025 & Beyond]

1. Artificial Intelligence

AI fosters predictive maintenance by analyzing sensor data and forecasts equipment failures. Development of AI chatbots manages tenant inquiries, maintenance requests, and keep track of property data. Implementation of AI algorithms optimizes energy usage enabling energy-efficient management systems and lowering costs. Automated Valuation Models (AVMs) create property assessments using machine learning techniques. It ensures proper deals and transactions eliminating fraud risks and reduce operational costs.

3 Practical Use Cases of AI in Property Technology

• Automated Property Valuation: AI algorithms analyze large datasets based on past property prices, location trends, and customer preferences. It aims to deliver accurate real-time property valuations and investment insights.
  
• Predictive Maintenance: AI-driven sensors monitor the building infrastructure and infer maintenance activities proactively. IoT sensors integration allows regular condition monitoring of equipment.
  
• Smart Tenant Management: AI handles tenant queries by automating the replies and provides regular alerts on property maintenance, rent submission, and other personalized inquiries.
  

Startup to Watch: Propcorn.ai

Austrian startup Propcorn.ai develops an AI-powered platform that unlocks real estate building potential by providing real-time data insights. The platform processes vast amounts of open-source data to deliver precise information on land use, zoning regulations, and development opportunities which helps real estate professionals make better decisions. Key features include customizable reports and AI-driven search capabilities that allow users to explore development opportunities with speed and precision.

2. Internet of Things

IoT supports energy optimization in buildings by enabling real-time monitoring and predictive maintenance. Integration of smart sensors allows building owners to track parameters like temperature, humidity, and energy usage. It ensures safety through smart access control, timely equipment maintenance and fosters remote monitoring of assets.

3 Practical Use Cases of IoT in Property Technology

• Smart Energy Management: IoT sensors in temperature measurement and smart metering systems adjust energy usage based on real-time occupancy data, reducing energy consumption and operational costs.
• Predictive Maintenance:  IoT tracks the performance of HVAC units and elevators, predicting failures before they occur, scheduling maintenance to prevent downtime, and extends equipment lifetime.
  
• Enhanced Security Systems:  IoT-enabled security cameras and access control systems provide real-time monitoring of property. It detects unusual activities and maintains a proper record of all entries and exits of the property.

Startup to Watch: Quext

Portugal startup Quext develops smart home technology solutions for multifamily communities. It features a patented LoRaWAN thermostat integrated with embedded smart hub technology and advanced smart door locks. It enhances home automation by enabling seamless communication between devices, allowing residents to control their environment efficiently. Unique benefits include improved energy management and enhanced security, contributing to a better living experience. 

3. Advanced Robotics

Robotic systems inspects the property and perform maintenance tasks by using drones and automated vehicles, fostering better management. It reduces manual labor intervention and improves process outcomes. It enables real-time monitoring, data collection and enhances safety by handling routine cleaning and maintenance tasks. Robotic Crawlers conducts regular inspections of building exteriors, roofs, and hard-to-reach areas by utilizing their cameras and sensors.

3 Practical Use Cases of Advanced Robotics in Property Technology

• Robotic Cleaning & Sanitization: Robotic cleaners maintain cleanliness in commercial buildings and high-traffic areas. They work autonomously to sanitize floors, walls, and high-touch surfaces using automated mopping systems ensuring consistent hygiene and reducing reliance on manual cleaning staff.
• Facilities Management: Robots transport goods, facilitate restocking in large storage facilities. They improve efficiency in asset management by navigating layouts using sensors and mapping technology.
  
• Remote Property Monitoring: By ensuring continuous data collection and analysis, ground-based robots supports real-time monitoring of properties. They also integrate with IoT systems which provide real-time feedback on environmental factors like temperature, humidity and air quality.
  

Startup to Watch: Cheetah Robotic Parking Systems

US-based startup Cheetah Robotic Parking Systems deploys a modular flexible system that utilizes proprietary swarm robots to lift, rotate, and transport vehicles autonomously to designated parking locations. This technology integrates robotics and intelligent algorithms to ensure vehicles are moved quickly and securely, which maximizes space efficiency in urban environments. The system operates in various conditions, adapting to different vehicle sizes and layouts, which enhances its versatility. By eliminating human errors and utilizing less space it improves safety of the occupant and boosts the efficiency of the parking solutions.

4. Augmented Reality (AR) & Virtual Reality (VR)

Augmented and virtual reality (AR and VR) enhances property visualization and improves the buying or leasing process for customers. AR overlays digital information onto physical spaces, allowing buyers to visualize modifications or renovations in real time. VR offers immersive 3D tours of properties without the need for in-person visits. It addresses the challenge of remote transactions, enabling clients to explore multiple properties from anywhere, saving time and travel costs.

3 Practical Use Cases of AR & VR in Property Technology

• Property Visualization: Augmented reality allows customers to experience properties in 3D environment helps buyers to visualize renovations or interior designs by overlaying virtual furniture or fixtures onto physical spaces in real time, supporting decision-making.
  
• Remote Property Tours: Virtual reality offers immersive 3D tours of homes or commercial buildings, enabling clients to explore properties remotely, saving time, reducing travel costs, and expanding the reach of real estate agencies.
  
• Property Management: Maintenance teams use augmented reality to access virtual blueprints and real-time data on building infrastructure. It improves efficiency in managing repairs and overall building maintenance.
  

Startup to Watch: Mirage Virtual Reality

Portugal startup Mirage Virtual Reality delivers 3D imagery and immersive experiences tailored for the real estate industry. It creates interactive visual tools using VR and AR technologies to streamline real estate development processes. Leveraging architectural visualization, it allows pre-visualization of plans before actual construction begins. It supports 3D product modeling,  animation, and enhances project presentations. It also offers 3D video animation of the properties establishing immersive experience for the customers.

5. Blockchain

Blockchain addresses the challenge of fraud in property deals by creating digital records of ownership, and transactions. Smart Contracts enable transparency, safe ownership transfer without third-party involvement. It enables fractional property ownership, opening up real estate investment to a broader audience while maintaining a reliable, tamper-proof record of ownership.

3 Practical Use Cases of Blockchain in Property Technology

• Secure Property Transactions: It ensures transparency and reduction in fraud by recording property ownership and transaction histories on an immutable ledger. It improves visibility to buyers and sellers about real-time property data, increasing trust and confidence.
  
• Smart Contracts: Smart contracts automates real estate transactions when predefined conditions are met. This reduces the need for lawyers and brokers, increasing the transaction speed.
  
• Fractional Ownership: Blockchain enables new investment models in PropTech, which offers opportunity for multiple investors to own shares in the property.  This supports real estate investment and provides a transparent record of ownership and transaction history. 
  

Startup to Watch: Windfall Token

Singapore-based startup Windfall Token offers immersive 3D experiences which modifies the way properties are viewed, bought and sold. The platform offers remote inspection of properties eliminating geographical constraints and also saving time and resources. The company’s technology makes high-value properties accessible to wide range of investors by making real estate assets into digital tokens. Windfall integrates Web3 technology to ensure decentralized and secure transactions, while its digital token facilitates payments, rewards, and a reputation system within the ecosystem.

6. Big Data & Analytics

Real estate firms employ data analytics to process vast amounts of market data, helping investors assess property values, rental demand, and risk factors with greater precision. By developing central data platforms using Big Data, proptech companies provide easy access to essential data sources. Additionally, property managers leverage data-driven insights to optimize building operations, such as energy usage, by identifying inefficiencies and recommending cost-effective improvements. Thus Big Data & Analytics allow property owners to improve decision-making, enhance operational efficiency, and deliver better customer experiences.

3 Practical Use Cases of Big Data & Analytics in Property Technology

• Market Analysis: Real estate firms leverage predictive analytics to forecast property values and rental demand, enabling data-driven investment decisions on when to buy or sell properties. Big Data enables the identification of emerging trends and shifting consumer preferences.
• Operational Efficiency: Big data solutions optimize energy consumption and maintenance by identifying bottlenecks, leading to reduced operational costs and improved property maintenance. Also, Big data enables accurate value of properties and mitigates risks effectively.
• User Behaviour Analysis: Real estate platforms analyze user preferences and behaviors to provide personalized property recommendations, enhancing the buyer or renter experience with tailored offerings. Based on customer behavior, demographics, and targeted customer needs proptech companies provides satisfying customer experience.

Startup to Watch: Property Loom

Chile-based startup Property Loom offers a real estate analytics platform that provides users with accurate, up-to-date information on property markets within its operating regions. It analyzes vast amounts of market data to provide better insights to users. By leveraging data analytics, the platform ensures that users gain insights into market movements in specific locations, allowing for strategic actions. Its benefits include real-time data access, customizable reports, and geographic-specific market analytics.

7. CleanTech

The integration of energy management systems enables real-time monitoring of energy consumption across buildings and reduces the carbon footprint of buildings. Smart HVAC systems and energy-efficient lighting solutions contribute to reductions in energy use and greenhouse gas emissions. Renewable energy sources, like solar panels and wind turbines enhances property value while supporting regulatory compliance.

3 Practical Use Cases of CleanTech in Property Technology

• Energy Management Systems: By utilizing the latest models and data science tools, property owners monitor live energy use in commercial and residential buildings to reduce operational costs and lower carbon footprints.
  
• Smart HVAC Systems: It offers intelligent controls and sensors to enhance the efficiency of heating, ventilation, and air conditioning systems. In addition, Automation-driven HVAC systems adjust to occupancy levels and weather conditions.
  
• Renewable Energy Integration: It facilitates the integration of renewable energy sources like solar power into the real estate properties.  In addition, its adoptionn contributes to meeting the sustainability regulations and stabilize utility grids.
  

Startup to Watch: BlueUrbn

US-based startup BlueUrbn specializes in providing energy management solutions for the real estate industry. The company helps real estate owners reduce energy consumption, cut operational costs, and lower emissions. It operates within the sectors of property management tech, facility management tech, energy efficiency, and sustainability tech. The company’s energy modeling service offers energy savings using AI-powered models and real-time monitoring of the energy performance of the buildings.

8. Cloud Computing

Cloud computing facilitates the integration of various property management tools, such as CRM systems and maintenance scheduling software. By enabling on-demand resource allocation, cloud computing allows property tech firms to scale their operations according to demand fluctuations and make better utilization of resources. The technology supports mobility for real estate professionals, allowing them to access crucial information and conduct business from any location using various devices.

3 Practical Use Cases of Cloud Computing in Property Technology

• Property Management & Analytics: Property tech firms utilize cloud computing to analyze large datasets, such as market trends and property values which enables better decision-making. It allows the storage of efficient leads and marketing management streamlining processes and customer engagement.
  
• Property Listings: Cloud computing supports the dynamic nature of property listings and transactions. Cloud platforms enable user activity management and ensure real-time management of property status.
• Improved Security and Compliance: Proptech companies protect sensitive data and maintain regulatory compliance following industry standards like GDPR, CCPA and offers security measures including encryption and access controls.
  

Startup to Watch: DealforceCRE

US-based startup DealforceCRE offers a cloud-based software platform designed specifically for the property-tech industry. Its platform streamlines the complex processes involved in managing real estate projects, such as site tracking, scheduling, vendor payments, custom reporting, document approvals, and online bidding. By modifying its solution to the demands of real estate professionals, DealforceCRE enables users to track every project detail and manages multiple schedules concurrently. 

9. Connectivity Technologies

Connectivity Technologies enable efficient data collection, analysis, and communication in the property tech sector. 5G networks enable efficient and comprehensive data collection from properties, enabling real-time monitoring of energy usage and building systems. It also improves seamless communication between property managers, tenants, and service providers. These connectivity solutions ensures property management processes, optimize building performance, and provide actionable insights.

3 Practical Use Cases of Connectivity Technologies in Property Technology

• Smart Building Management: 5G network implementation collects real-time data on energy consumption, HVAC performance, and occupancy levels, enabling automated adjustments to optimize energy efficiency and reduce operational costs.
• Remote Property Monitoring: Connectivity technologies facilitate real-time surveillance and control of security systems and maintenance needs, allowing property managers to address issues promptly without physical inspections.
  
• Real-Time Analytics: 5G networks enable faster data transfer speeds, enabling property managers to make data-driven decisions for maintenance, security and tenant satisfaction.

Startup to Watch: Clouder

Finland-based startup Clouder provides smart building infrastructure by connecting and integrating all building technology systems through virtual cables, eliminating the need for traditional physical cabling. Its solution digitizes signals from field devices, transmitting them via a core IP network to the building’s management system. This seamless connectivity allows data-driven management of building operations, enhancing efficiency. Clouder’s system is sustainable, reducing embodied carbon emissions by up to 100 times compared to traditional cabling while also enabling significant energy savings. The company’s goal is to create cost-effective, sustainable infrastructure that simplifies installation, reduces fire load, and ensures compliance with green building regulations.

10. Biometrics

Biometric systems ensure the digital authentication of owners through fingerprints, iris scans and prevent fraud activities in properties. It enables access controls, and smart identity verification and avoids the usage of physical keys. This feature facilitates the reduction in physical contact with shared surfaces and also aids in secure transactions. Further, advanced encryption techniques protects the stored biometric information.

3 Practical Use Cases of  Biometrics in Property Technology

• Access Control Systems: Biometric scanners use physical characteristics such as fingerprint or facial recognition, at building entrances to ensure only authorized individuals gain entry, thereby reducing the risk of unauthorized access and improving security.
  
• Tenant Verification: Keyless verification systems enable residents to enter buildings and restricted zones effortlessly, eliminating the need for traditional physical keys or access cards. Biometric verification enhances the security of digital signatures in property deals.
  
• Personalized Experiences: Integrating biometric data with building management systems monitors and provides control access in real-time, enabling automated responses to security breaches and optimizing operational efficiency. It also enables personalized settings for lighting, temperature, and other billing systems.

Startup to Watch: Inspakt

Inspakt digitizes rental agreements and inspections through its biometric signature technology. The company streamlines the documentation process by allowing users to capture photo-inspections and integrate them directly into digital contracts. This approach not only reduces time and effort but also ensures secure remote data storage, which accelerates the finalization of agreements. Unique features include the ability to remotely develop contracts and the incorporation of biometric verification, enhancing security and efficiency. Ultimately, Inspakt simplifies the rental management process, providing a valuable solution for real estate professionals seeking to optimize operations.

Outlook for the Proptech Industry

Patents & Grants

The property tech industry demonstrates robust innovation, reflected by over 1,700 patents and 117 grants. This level of intellectual property and financial backing emphasizes the industry’s capacity to continuously develop new technologies, tools, and solutions to meet the evolving needs of the real estate sector.

For more actionable insights, download our free PropTech Innovation Report.

Investment Landscape

The investment landscape is dynamic, with more than 1,500 investors contributing to over 3,000 funding rounds, each averaging USD 24.9 million. Major backers include Techstars, Antler, Y-Combinator, Second Century Ventures, and Lanzadera. Key funding types include Seed, Pre-Seed, Series A, Accelerator/Incubator, and Angel rounds.

Global Footprint

Property tech hubs are globally distributed, with significant activity in the US, UK, Australia, Canada, and Germany. Leading cities driving innovation include London, New York City, Sydney, Melbourne, and Houston, further expanding the industry’s global reach.

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