In 2025, emerging automotive display startups are developing solutions using technologies like augmented reality (AR), OLED panels, haptic feedback, and AI-driven interfaces. These startups are creating immersive, intuitive, and safer driving experiences that are transforming in-car connectivity.
Industries such as consumer electronics, logistics, and even autonomous transportation systems are benefiting from advanced display technology.
From AR-powered head-up displays (HUDs) that improve driver awareness to multi-screen dashboards enabling seamless infotainment, these startups are transforming vehicles into smart mobility hubs.
7 Automotive Display Startups to Watch in 2025
- AUKLR Technologies – Smart Digital Instrument Cluster
- Ingantec – MicroLEDs for Automotive Heads-Up Displays
- Renxin Technology – High-Speed Serializer/Deserializer
- Aegis Rider – AR-based for Motorcycle Helmets
- Ottawa Infotainment – Domain Control Unit
- PRANOS.ai – Car Window Display System
- CREDOXYS – Organic Semiconductors for Displays
Global Startup Heat Map highlights 7 Automotive Display Startups to Watch
Through the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 4 760 120+ startups & scaleups globally, we identified 98 automotive display startups.
The Global Startup Heat Map below highlights the 7 automotive display startups you should watch in 2025 as well as the geo-distribution of all automotive display startups & scaleups we analyzed for this research.
Based on the heat map, we see high startup activity in the United States, India, and the United Kingdom. These automotive display startups work on solutions ranging from microLED and organic semiconductors for displays to AR-based helmets and interactive car windows.
As the world’s largest resource for data on emerging companies, the SaaS platform enables you to identify relevant technologies and industry trends quickly & exhaustively. Based on the data from the platform, the Top 5 Startup Hubs are in London, New York City, Dubai, Istanbul, and Shenzhen.
The 7 hand-picked startups highlighted in this report are chosen from all over the world and develop solutions like micro LEDs for automotive heads-up displays, car window displays, organic semiconductors for displays, and AR-based helmets.
Meet 7 Automotive Display Startups to Watch in 2025
1. AUKLR Technologies
- Founding Year: 2021
- Location: Bangalore, India
- Solution: Smart Digital Instrument Cluster
Indian startup AUKLR Technologies offers a smart digital instrument cluster for electronic vehicles (EVs). It avoids driver distractions and improves the driving experience by enabling a clear and concise display of vehicle parameters to the driver.
This digital instrument cluster offers features like 7-inch touch display, 4G connectivity, Alexa voice-over, AI–driving pattern, document storage, and software upgrades. It is applicable in 2 wheelers, 4 wheel trucks, shuttle cars, and autos.
It also offers a user-friendly dashboard for ease of use while driving. The startup advances the automotive industry with affordable digital clusters for a safe driving experience.
2. Ingantec
- Founding Year: 2022
- Location: Wauwatosa, Wisconsin, USA
- Solution: MicroLEDs for Automotive Heads-Up Displays
US-based Ingantec’s technology offers a small bright red microLED below 10µm (micrometers). The startup provides a novel InGaN material that is compatible with blue and green micro LEDs. It eliminates the need for mass transfer of pixels, resulting in more cost effective manufacturing processes.
It benefits the automotive industry with dashboards that provide improved visual ergonomics and a comprehensive infotainment system. These micro LEDs enable heads-up displays with a high contrast ratio against sunlight or glare.
This creates a safer and better visual experience at any viewing angle for control, navigation, and entertainment. The startup enhances the displays by making them smaller and higher resolution while improving the screen quality of various devices.
The startup raised USD 2 million in private capital from Milwaukee-area investors including Lubar & Co., Jon Hammes, and Ted Kellner.
3. Renxin Technology
- Founding Year: 2022
- Location: Nanjing, China
- Solution: High-Speed Serializer/Deserializer
Renxin Technology is a Chinese startup that provides a high-speed serializer/deserializer (SerDes) IC named R-Linc for the automotive industry. It simplifies the high-speed audio and video signal transmission for in-vehicle cameras and monitors.
It features a 22nm process and supports up to 16 gbps over a distance of 15 meters on a single coaxial cable with adaptive equalization. R-Linc enables the transmission of high-definition video signals from sources like central consoles or instrument clusters to various in-vehicle displays.
It is beneficial for intelligent cockpit displays, which may include central consoles with 2K-9K screens, instrument clusters ranging from 720P to 2K, and through-screens up to 6K-9K resolution.
This benefits automotive manufacturers in achieving reliable, high-speed data transmission necessary for these advanced display systems, ensuring simpler integration and performance within the vehicle’s electronic architecture.
Interested in exploring all 98 Automotive Display startups & scaleups?
4. Aegis Rider
- Founding Year: 2020
- Location: Zurich, Switzerland
- Solution: AR-based Monitor for Motorcycle Helmets
Swiss startup Aegis Rider provides an advanced technology for motorcyclists that is integrable in traditional motorcycles and track helmets. It is an augmented reality (AR) solution that anchors AR content on the head, bike, and the surroundings for motorcyclists making it intuitive to use.
This solution offers a large field of view (FOV) stereoscopic display which allows for natural focus and 3D projection. Its precise head-tracking allows for the natural placement of information.
This solution is advanced by a companion app that acts as a control center improving the motorcycling experience. The app captures, processes, and displays personalized information to the rider. It tracks performance via an
5. Ottawa Infotainment
- Founding Year: 2020
- Location: Ottawa, Canada
- Solution: Domain Control Unit
Canadian startup Ottawa Infotainment offers the DragonFire domain control unit for the vehicle’s electronic ecosystem. It serves as a central hub by managing and coordinating diverse components, including engine control units, safety systems, and infotainment.
The control unit supports multiple screens, and connectivity options like a controller area network with flexible data rate (CAN FD), Bluetooth 5, and 802.11ac Wi-Fi.
It also offers high-performance processing with neural processing unit (NPU) and vision processing unit (VPU) capabilities. It is applicable in various vehicles such as cars, boats, construction & farming vehicles, and recreational vehicles.
In boats, it manages and coordinates essential components, including batteries, speed, engine, navigation systems, depth finder, and wake control.
In agricultural or construction settings, it manages and coordinates equipment functions, from engine performance and hydraulic systems to precision navigation and task automation. This provides operators with a centralized control hub for enhanced productivity and easier operational control.
In recreational campers and trailers, it manages diverse functions such as energy utilization, climate control, appliance operation, and solar charging.
6. PRANOS.ai
- Founding Year: 2019
- Location: Palo Alto, California, USA
- Solution: Car Window Display System
PRANOS.ai is a US-based startup that converts any car window into a digital display to deliver content through stationary vehicles. Its Pranos car window display system offers uninterrupted streaming, easy installation, and compatibility with most vehicles.
This hardware is sleek and compact and enables broadcasting in high definition. It is compatible with most car makes and models.
The startup also offers an app that connects to Pranos holo glass system which allows uploading content, creating playlists, and control playback. It offers 1080p HD resolution, 12V auxiliary power outlet, and 110V outlet, custom-cut to match the car’s make and model, and plug-and-play installation.
7. CREDOXYS
- Founding Year: 2021
- Location: Dresden, Germany
- Solution: Organic Semiconductors for Displays
German startup CREDOXYS develops high-performance materials for organic electronic technologies. Its material platforms for p- and n-dopants enable organic electronic applications to enhance power efficiency.
These dopants increase the electrical current through the organic layers and allow for further optimizations of the device structure. It uses less power to light-up a display and generates more power in a solar cell.
Its organic light-emitting diode (OLED) displays offer better image quality, flexibility, and design versatility. CREDOXYS’s materials contribute to the development of automotive displays that offer perfect blacks, maximum contrast, and high-purity colors, enhancing the overall driving experience.
Their p-dopants enable more efficient and durable OLED displays, making them ideal for automotive applications where reliability and performance are crucial.
Discover All Emerging Automotive Display Startups
The 7 automotive display startups showcased in this report are only a small sample of all startups we identified through our data-driven startup scouting approach.
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