FMCG trends are shifting consumer priorities and disruptive technologies. Health and wellness-focused products, sustainability, and ethical sourcing are innovating products, while AI and data analytics deliver hyper-personalized customer experiences.
At the same time, FMCG trends like demand forecasting, automation, AR, blockchain, and social commerce are streamlining operations and improving how brands engage with consumers. As a result, the global FMCG market is projected to reach EUR 19 032.31 billion by 2032, growing at a CAGR of 6.7% up to 2032.
In this guide, explore the top 10 FMCG trends and discover how leading brands are turning these shifts into lasting competitive advantage. Plus, explore 20 emerging startups leading these innovations.
What are the Top 10 FMCG Trends & Innovations in 2025?
- Health and Wellness Focus
- Sustainability and Ethical Consumption
- Premiumization and Diversification
- Personalized Customer Experiences
- Demand Forecasting
- Industrial Automation
- Direct-to-Consumer
- Augmented Reality (AR)
- Blockchain
- Social Commerce
Methodology: How We Created the FMCG Trend Report
For our trend reports, we leverage our proprietary StartUs Insights Discovery Platform, covering 5M+ global startups, 20K technologies & trends, plus 150M+ patents, news articles, and market reports.
Creating a report involves approximately 40 hours of analysis. We evaluate our startup data and complement these insights with external research, including industry reports, news articles, and market analyses. This process enables us to identify the most impactful and innovative FMCG trends.
For each trend, we select two exemplary startups that meet the following criteria:
- Relevance: Their product, technology, or solution aligns with the trend.
- Founding Year: Established between 2020 and 2025.
- Company Size: A maximum of 200 employees.
- Location: Specific geographic considerations.
This approach ensures that our reports provide reliable, actionable insights into the FMCG trends innovation ecosystem while highlighting startups driving technological advancements in the industry.
Innovation Map outlines the Top 10 FMCG Trends & 20 Promising Startups
For this in-depth research on the Top 10 FMCG Trends & Startups, we analyzed a sample of 4490+ global startups & scaleups. The FMCG Innovation Map created from this data-driven research helps you improve strategic decision-making by giving you a comprehensive overview of the FMCG trends & startups that impact your company.
Tree Map reveals the Impact of the Top 10 FMCG Trends
The Innovation Map highlights the Top 10 FMCG Trends shaping 2025, including health and wellness, sustainability, premiumization, personalized experiences, demand forecasting, industrial automation, direct-to-consumer models, AR, blockchain, and ethical consumption. Together, these trends are redefining products, operations, and consumer engagement across the FMCG sector.
Global Startup Heat Map covers 10 FMCG Startups & Scaleups
The Global Startup Heat Map showcases the distribution of 4490+ exemplary startups and scaleups analyzed using the StartUs Insights Discovery Platform. It highlights high startup activity in India and the UK, followed by the US. From these, 20 promising startups are featured below, selected based on factors like founding year, location, and funding.
Want to Explore FMCG Innovations & Trends?
Top 10 Emerging FMCG Trends & Innovations [2025 and Beyond]
1. Health and Wellness Focus
Consumer preferences for health-promoting, sustainable, and clean-label products that are free from artificial additives and ethically sourced ingredients are driving health and wellness focus in the FMCG industry.
According to a survey, 49% of respondents in Asia and Australasia consider ethical, environmentally friendly, and socially responsible factors when purchasing household cleaning products.
Another key driver is the older demographic seeking products that support active and healthy aging.
The Business Research Company reports that the global healthy aging supplement market is projected to reach USD 1.65 billion in 2025, at a compound annual growth rate (CAGR) of 7.8%
Credit: The Business Research Company
Moreover, blockchain and connectivity technologies like NFC tags, QR codes, and barcodes give consumers easy access to detailed product sourcing and ingredient information.
AI and genetic profiling are also offering customized dietary recommendations and supplements. Further, the development of products that promote a healthy gut microbiome, like Danone’s probiotic yogurt lines, improves digestive health through beneficial bacteria.
Unisoft Healthcare delivers Personal Care Solutions
Indian startup Unisoft Healthcare develops and supplies a range of health and wellness products, including sanitary pads, baby diapers, intimate wash, and hair removal solutions.
Its Credly ultra premium sanitary pads feature a five-layer integrated core, rapid absorption, and both-side leakage protection to offer comfort and reliability.
The Infanzy ultra premium tape baby diapers incorporate double-core technology for faster absorption, a 3D honeycomb perforated design, and a secure fit to ensure comfort and protection for infants.
The UH Herbals foaming intimate wash is formulated with essential oils to maintain pH balance and prevent infections, while the UH Essentials hair removal spray offers a painless and irritation-free method for removing unwanted hair.
By prioritizing quality, safety, and innovation, Unisoft Healthcare provides essential personal care solutions that promote hygiene, comfort, and well-being for consumers at every stage of life.
Lark Oral Care provides Oral Care Essentials
UK-based startup Lark Oral Care offers functional and sustainable oral wellness products, including bamboo toothbrushes, toothpaste tablets, and mouthwash tablets.
The startup utilizes natural, biodegradable materials and clean ingredients to create eco-friendly alternatives to traditional oral care items.
Its bamboo toothbrushes feature ergonomic handles made from sustainably sourced moso bamboo, providing an effective and environmentally conscious brushing experience.
The toothpaste tablets and mouthwash tablets are formulated without harmful chemicals, offering convenient, travel-friendly options that reduce plastic waste.
By integrating these products into daily routines, Lark Oral Care allows businesses to maintain optimal oral health while minimizing their environmental footprint.
2. Sustainability and Ethical Consumption
Consumers are demanding products that use sustainable packaging and are ethically sourced, which reflects their rising environmental awareness and social responsibility.
According to Business Research, the global sustainable products market is projected to grow from approximately USD 692 billion by 2033, reflecting a CAGR of 7.7%.
Credit: Business Research
This FMCG trend is pushing companies to embrace sustainable practices, focusing on reducing their carbon footprint, ensuring fair labor conditions, and promoting ethical sourcing. According to a survey by KPMG, 95% of the world’s largest 250 companies have established carbon reduction targets to mitigate climate change.
To address discrepancies in ethical sourcing and sustainability, businesses are integrating blockchain into supply chains. This improves transparency and allows consumers to verify the ethical and sustainable credentials of products.
Data analytics also facilitate better decision-making in production and distribution while optimizing resource use and minimizing waste.
Advances in cellular agriculture are also enabling companies to replace animal-sourced meat with lab-grown meat in their products.
For instance, Gourmey is developing lab-grown foie gras cultivated from duck cells. The UK government has allocated EUR 1.6 million to the Food Standards Agency to create a regulatory system for testing lab-grown meats.
Also, insects are being explored as sustainable protein sources for both human consumption and animal feed as they offer a resource-efficient alternative to conventional proteins.
Agleap.AI improves Sales with Quick Service Restaurants (QSRs)
Agleap.AI is a UK-based startup that uses artificial intelligence to drive sustainability across the food value chain and allied sectors.
By processing data from sources such as IoT devices, satellite imagery, and on-ground sensors, the platform generates actionable insights in real time. These insights enable farmers and businesses to make informed decisions.
Agleap.AI’s solutions also support optimized supply chain management, precise livestock monitoring, and improved access to agrifinance.
Through this data-driven method, the startup reduces resource waste, increases productivity, and achieves long-term sustainable growth.
Nam Packaging manufactures Sustainable Packaging Solutions
Australian startup Nam Packaging offers plain folding cartons, brochure holders, mailer boxes, business card boxes, shipping boxes, and custom boxes that minimize environmental impact.
Additionally, by offering customizable packaging options that cater to fast-moving consumer goods (FMCG), third-party logistics providers (3PLs), government sectors, and corporate enterprises, the startup offers brands the ability to maintain their unique identity while committing to sustainability.
3. Premiumization and Diversification
As consumers’ purchasing power increases, they are more willing to spend on premium products. A segment of the conscious consumer is also seeking high-quality, value-added products that align with their values and lifestyles. This shift drives demand for premium products and encourages companies to diversify their offerings.
Credit: GETMONEYRICH
Artificial intelligence (AI) and machine learning (ML) solutions analyze consumer behavior and enable personalized product recommendations and targeted marketing strategies.
Moreover, augmented reality (AR) and virtual reality (VR) offer immersive experiences and allow consumers to visualize products before purchase.
The rise of e-commerce platforms also facilitates direct-to-consumer (DTC) sales, allowing brands to offer exclusive premium products online.
Further, robotics and automation are improving production efficiency and consistency, ensuring high-quality products. For example, Procter & Gamble (P&G) has implemented smart factories that incorporate advanced robotics, automation, and real-time data analytics while supporting the production of premium products.
LEXINGTON BAKES creates Organic & Fair Trade Indulgent Treats
LEXINGTON BAKES is a US-based startup that produces organic and fair-trade luxury cookies and brownies.
It follows a process that prioritizes radical ingredient transparency and excludes artificial ingredients, referred to as no naughty ingredients. It sources organic and fair trade ingredients such as Raaka, TCHO, and Valrhona chocolates.
Additionally, the startup offers treats that incorporate multicultural flavors, such as Choc Chip N°5 cookies, Fleur De Sel brownies, and raspberry velvet treat boxes that blend nostalgic American desserts with culinary influences.
Further, the startup delivers customized gift box assortments and seasonal offerings that support consumer interest in premiumization and product diversification within the FMCG sector.
MOXX offers Luxurious Personal Care Products
New Zealand-based startup MOXX provides re·stor – a cleaning solution that eliminates water content from traditional detergents, resulting in concentrated cleaners that reduce plastic waste and environmental impact.
Another product is everblue, a premium natural hair and body care line that delivers high-quality personal care options.
Additionally, Maison&Muse presents luxury home fragrances inspired by iconic figures and moments that use premium blends to transform living spaces.
Further, Atomic laundry capsules are powered by seven bio-enzymes, offering a 6-in-1 cleaning power that simplifies laundry routines while reducing plastic waste.
Through these products, MOXX provides sustainable, luxurious, transparent, and accessible options that improve daily life while promoting environmental responsibility.
4. Personalized Customer Experiences
According to Statista, 62% of consumers worldwide stated that a brand would lose their loyalty if it delivered a non-personalized experience.
Hence, consumers anticipate real-time, tailored interactions throughout their engagement with brands. They expect companies to understand their individual needs and preferences for more satisfying and relevant experiences.
Moreover, FMCG brands are able to distinguish themselves from competitors by offering personalized customer experiences. AI-driven virtual assistants further improve customer engagement by providing personalized recommendations and support. These tools handle customer inquiries, suggest products based on browsing history, and assist in purchasing.
For example, Daily Harvest utilizes AI to analyze customer orders and browsing history to deliver tailored product suggestions and improve customer experience.
Additionally, predictive analytics allows FMCG companies to anticipate consumer needs and optimize inventory management by analyzing historical and real-time data.
Integrating customer interaction channels, such as in-store, online, and mobile, provides an easy and personalized shopping experience. Such omnichannel strategies allow brands to track customer behavior across platforms and deliver consistent, tailored engagements.
For instance, Sephora has blended its physical and digital experiences to cater to tech-savvy customers. In-store shoppers use the Sephora app to scan products for reviews and tutorials, while online customers have access to virtual makeup trials and consultations with beauty advisors.
FMCG businesses also leverage AI and ML to analyze vast amounts of consumer data to predict behaviors, preferences, and trends. A notable example is Tesco‘s initiative to expand its use of AI to personalize shopper experiences.
Holocrow d-evelops Video Analytics & Image Processing PaaS Platform
Estonian startup Holocrow offers an AI-driven video analytics platform. By connecting to existing CCTV systems, it transforms standard video feeds into actionable insights.
Businesses select specific parameters to monitor, such as visitor demographics or inventory levels, and the system provides real-time alerts and comprehensive reports.
Also, it has features like visitor counting, demographic targeting, heatmap analysis, product engagement assessment, and automated inventory tracking.
Shopobill delivers a Retail Gamification & Sales Incentives Platform
Shopobill is a UAE-based startup that offers a retail gamification and sales incentives platform that improves consumer promotions and motivates frontline staff.
It provides in-house marketing teams with tools to create gamified experiences, automating the preparation, launch, and management of promotional campaigns through a unified interface.
The platform facilitates targeted spiff programs to reward and educate store employees, managing staff registration, sales tracking, and automated rewards while collecting valuable product feedback.
Additionally, Shopobill enables retailers to implement digital promotions with instant-win games and exciting prizes, improving customer engagement and loyalty. For brands, it offers automated systems for multi-tiered contests and referral rewards programs to incentivize distributor sales teams.
5. Demand Forecasting
Inflation, employment rates, and consumer purchasing power directly influence demand. For example, rising food inflation is reducing spending by the middle class, affecting sales of FMCG products.
Additionally, consumer demand often fluctuates with seasons, holidays, and festivals. The UK soft drinks market, for example, valued at over EUR 10 billion, saw a 21% increase in convenience store sales during summers. This necessitates adjustments in production and inventory levels to meet these predictable changes.
Consumer preferences, such as a growing interest in health-conscious products or sustainable goods, also alter demand patterns. A national survey in the UK revealed that nearly half of adults increased their protein intake over the past year, with two-thirds of individuals aged 16 to 34 doing so.
According to The Business Research Company, the demand planning solutions market size will grow from USD 4.89 billion in 2025 to USD 7.9 billion in 2029 at a CAGR of 12.7%.
Credit: The Business Research Company
AI and ML algorithms identify patterns and predict future demand with greater precision. The UK fashion retailer ASOS implemented AI forecasting and achieved over EUR 150 million in incremental revenue over three years.
Another noteworthy example is PepsiCo collaborating with major retailers to share data and utilize AI to process large datasets. This increases sales forecasting and supply chain efficiency.
Also, incorporating real-time data from sources such as social media trends and weather forecasts allows businesses to adjust demand predictions promptly.
Retailers like Walmart also use weather analytics to anticipate demand fluctuations. This allows for dynamic pricing strategies and localized promotions.
Further, businesses use advanced analytics to assess the effectiveness of promotional activities on sales and demand. Companies like Danone employ machine learning techniques to evaluate trade promotions for higher forecast accuracy and improved service levels.
Paretos offers an AI-powered Decision Intelligence Platform
Paretos is a German startup that offers an AI-based decision intelligence platform that improves demand forecasting for businesses.
It analyzes internal and external data sources, such as weather forecasts and traffic reports, to generate high-precision predictions. These forecasts assist companies in optimizing inventory management, staff deployment, and supply chain efficiency.
By providing detailed predictions at different organizational levels, including regional and zip-code specifics, Paretos enables businesses to reduce costs associated with overstocking and stockouts.
Alplanir simplifies an Agile Self-service Platform
Alplanir is a UAE-based startup that provides a self-service platform for business planning, forecasting, and data analytics. It enables businesses to customize interfaces, storage, and calculations to support both Software as a Service (SaaS) and on-premises deployments.
Businesses fine-tune functions at script and macro levels. This facilitates deep customization, while the agile model allows for quick adaptability to changing business landscapes.
Moreover, the model builder tool creates precise hierarchical structures and measures, delivering scalable insights, and a suite of connectors and tools ensures seamless data integration.
By connecting key processes on a single platform, Alplanir improves decision-making across finance, HR, sales, marketing, and supply chain teams.
6. Industrial Automation
Industrial automation reduces human error in repetitive tasks and streamlines supply chain management, inventory control, and quality assurance in the FMCG sector.
Retailers like Currys and Sainsbury’s have implemented electronic pricing to streamline operations and minimize manual errors associated with price updates. It also enables companies to respond swiftly to market changes, personalize consumer experiences, and achieve sustainable growth.
Innovations like programmable logic controllers (PLCs) automate machinery operations to reduce manual intervention and minimize errors. For instance, companies like Siemens and Rockwell Automation offer PLC systems tailored for the FMCG industry.
Further, automated quality inspection systems utilize machine vision to detect defects and ensure product quality. ABB also provides inspection solutions tailored for FMCG manufacturing.
Collaborative robots (Cobots) further work alongside human workers and assist in tasks like packaging and assembly, while predictive maintenance solutions analyze equipment data to predict failures and reduce downtime.
For example, Emerson Electric offers predictive maintenance technologies suitable for FMCG manufacturing.
rexR builds Modular Robotic Systems
rexR is a US-based startup that offers a range of products to improve industrial automation in the consumer packaged goods (CPG) sector.
Its robotic primary packaging systems facilitate the precise placement of non-packaged products into packaging machines and enable efficient pick-and-place operations between conveyors.
The startup’s robotic secondary packaging systems specialize in automating the process of placing products into secondary packaging, such as boxes, to streamline packaging workflows.
Additionally, rexR provides inspection and sorting systems equipped with vision inspection technologies that meet stringent hygienic standards. These products collectively improve efficiency, accuracy, and adaptability in CPG manufacturing.
Flowmono facilitates a Business Process Management Platform
Flowmono is a Nigerian startup that offers products to streamline business processes through automation and digital solutions.
Its product, Flowmono Automate, enables organizations to build and deploy automated workflows using an intuitive drag-and-drop interface while eliminating the need for coding.
Flowmono E-Sign provides secure, legally binding electronic signatures for businesses to sign and seal deals efficiently from any location.
Moreover, Flowmono Drive serves as a secure document management hub that incorporates AI capabilities for insights, summaries, and advanced organization within a centralized platform.
Additionally, Flowmono Phoenix Builder is a form-creation tool integrated with workflows that enables efficient data collection and process automation. Flowmono Process Manager also assists businesses in designing, automating, and optimizing workflows.
7. Direct-to-Consumer
Implementing DTC models is crucial for brands to provide personalized experiences and encourage stronger consumer relationships.
Also, by selling products directly to customers, brands tailor their offerings to individual preferences for better customer satisfaction and loyalty. This provides greater control over brand image and messaging for consistent representation across touchpoints.
Moreover, DTC models allow brands to meet consumer expectations for convenience by streamlining the purchasing process and offering easy shopping experiences.
According to Statista, the direct-to-consumer market is projected to jump to USD 187 billion in 2025.
Credit: Invesp
Brands are also offering subscription-based models for consistent sales and improved customer loyalty. For example, Dollar Shave Club delivers grooming products to subscribers every month. This improved customer convenience and brand loyalty.
Additionally, DTC brands integrate online and offline channels to provide consumers with a smooth shopping experience. Popular brands like Nike have integrated their online and retail stores. This allows customers to check product availability online and pick up in-store based on customer convenience.
Additionally, AI allows brands to tailor their offerings to individual consumer preferences for a better shopping experience. Coca-Cola‘s Share a Coke campaign, for instance, personalized bottles with individual names for enhanced consumer engagement and sales.
Evo Commerce provides Supplements & Hair Products
Evo Commerce is a Singaporean startup that creates DTC personal care brands to offer improved products and better shopping experiences.
It creates high-quality supplements and hair products, such as BounceBack, Stryv, and Mantou, to meet modern lifestyle needs.
By building brand stories and providing product information, Evo Commerce allows consumers to make informed choices. Its digital-native method ensures product quality and offers cost savings by bypassing traditional distribution channels.
Further, Evo Commerce improves self-care by promoting smarter consumption and enabling individuals to build better versions of themselves daily.
Yogoody produces Protein-rich, Fermented Yogurt Shakes
Yogoody is a Portuguese startup that produces powder-based probiotic yogurt shakes that promote gut health.-
These shakes blend fermented dairy ingredients, soluble oat fiber, and real fruit powders to create a nutritious beverage that is rich in protein and low in fat. Consumers mix the powder with water to enjoy a convenient drink that doesn’t require refrigeration.
Each serving contains seven probiotic strains and prebiotic fibers that support digestive health and regular bowel movements. Moreover, freeze-drying technology preserves the natural flavors and nutritional value of the ingredients. This ensures a shelf life of up to one year.
The startup offers sustainability through recyclable packaging and efforts to reduce food waste. By providing a practical and eco-friendly alternative to traditional yogurt, Yogoody improves well-being while minimizing environmental impact.
8. Augmented Reality (AR)
Augmented reality offers interactive and immersive experiences for FMCG consumers. For instance, virtual try-on solutions allow customers to visualize products like cosmetics or apparel before purchasing. This reduces cart abandonment and increases satisfaction.
Such applications have led to higher engagement levels, with AR product experiences being 200% more engaging than non-AR equivalents.
Moreover, AR assists customers in locating products and visualizing how they fit into their lives within physical retail environments.
Similarly, IKEA’s AR app allows customers to place furniture and home decor items into their living spaces using their smartphone cameras.
Building upon these capabilities, integrating AI with AR further refines the accuracy and personalization of consumer experiences. AI algorithms analyze customer behavior and preferences for AR applications to offer tailored product recommendations.
For example, L’Oreal’s AR app utilizes AI to allow customers to virtually try on different shades of makeup or hair colors in real time using smartphone cameras.
Moreover, AR avatars serve as interactive brand ambassadors that guide consumers through product selections and provide personalized assistance. Hugo Boss launched a Planet Hugo activation on Roblox to promote its denim ranges while creating a virtual brand ambassador to engage with consumers in a virtual environment.
Expoodle designs AR-powered Thematic Virtual Showrooms
Expoodle is an Indian startup that offers AR experiences to improve consumer engagement and brand interaction. In the FMCG and packaging sectors, AR enables interactive experiences that allow consumers to access immersive visuals and detailed product information.
Expoodle also improves brand identity by converting ordinary print publications into vivid 3D models. This provides customers with new and impressive product experiences.
Additionally, it expands the functionality of billboards through AR, enabling customers to receive detailed brand information in the form of 3D models, animations, videos, and audio by simply scanning the billboard with their phones.
Further, Expoodle develops Instagram AR filters and more that allow brands to create interactive experiences such as object scanning, face masks, and AR games that respond to facial gestures and movements.
MagicalXR develops an AR Platform for FMCG Brands
MagicalXR is an Indian startup that provides a platform that supports 3D walkthroughs with instant customizations, portal-based building visualization, virtual reality-based tours, and AR overlays on printed materials.
Magical Automove utilizes AR technology to train personnel in vehicle repair, maintenance, and service tasks by overlaying 3D animated instructional content.
Additionally, MagicalXR’s virtual assistants employ AI-driven AR characters to interact with customers, answering queries and assisting in decision-making processes, thereby improving customer engagement.
The startup also offers the Magical Mirror app, which allows businesses to let customers virtually try on jewelry using their device’s camera, providing a convenient and interactive shopping experience.
Further, Magical Navigator is an AR-based indoor navigation platform that guides businesses through complex spaces like airports and malls, offering additional contextual information about their surroundings.
9. Blockchain
Blockchain provides an immutable ledger that records transactions within the supply chain for real-time tracking of FMCG products from origin to consumer. Its decentralized nature ensures secure data storage. This improves the integrity and security of sensitive information within FMCG supply chains.
Additionally, blockchain facilitates real-time visibility into inventory levels and product movements. This reduces overstock situations and minimizes losses due to perishable goods expiring.
For instance, Walmart uses the IBM Food Trust blockchain platform to trace the origin of perishable goods in real time. This enables swift responses to contamination issues and more efficient inventory management.
Blockchain-as-a-service (BaaS) platforms further allow FMCG companies to implement blockchain solutions that facilitate scalability and flexibility. Microsoft’s Azure blockchain service enables businesses to streamline supply chain tracking and contract management.
Moreover, smart contracts automate and enforce agreements. This reduces administrative overhead and improves transaction efficiency. For instance, Procter & Gamble has adopted smart contracts to automate payments and compliance checks with suppliers.
Further, combining blockchain with IoT devices provides real-time monitoring of FMCG product conditions and movements to improve inventory management and reduce waste.
Walmart, in collaboration with IBM, has implemented a blockchain-based system to monitor the temperature and location of perishable goods during transit. This ensures product quality and minimizes losses due to spoilage.
ExtoLab enables Last-Mile Solution for Digitizing Payments & Identity
ExtoLab is a US-based startup developing solutions for digital payments, tier 2 central bank digital currencies (CBDCs), and tokenized asset custody. It also provides marketing solutions, focusing on applications in the FMCG sector.
Its blockchain-based service, ExtoPay, provides banks, fintechs, merchants, and FMCG companies with a digital platform supporting online and offline scenarios, including payments, marketing, and identity management.
ExtoPay further enables access for both smartphone and non-smartphone users, facilitates secure offline transactions, offers recovery of lost funds, prevents fraud, and provides user-controlled, cryptographically secured digital identities.
Additionally, ExtoWallet, developed as a research and development project, demonstrates high-security digital asset custody through a biometric smart card with on-card fingerprint recognition, touch navigation, an e-ink display, and secure Bluetooth connectivity.
BlockTrust operates a Web3-as-a-Service Platform
BlockTrust is an Australian startup that provides an infrastructure layer using proprietary hardware pods.
Its proprietary hardware cloud pods offer a dedicated infrastructure for brands and developers to build Web3 applications without concerns about scale, speed, operational efficiency, or security. These hardware pods feature near-infinite concurrent new key registrations and logins per second and custodial public key Infrastructure.
Additionally, the pods have batch provisioning with intelligent gas fee management, extensive libraries of software development kits (SDKs), APIs, and connectors, and optimal security against brute force and phishing attacks.
10. Social Commerce
The growing impact of influencers drives the need to bring a change in the marketing strategies in the FMCG sector. Influencers are creating authentic connections with their followers and leveraging them allows brands to promote products more effectively and drive sales.
Statisa reports that the global influencer marketing market size is estimated to reach approximately USD 33 billion in 2025.
Credit: Statista
Consumers are also influenced by peer recommendations, reviews, and community interactions on social platforms. Social commerce uses this by enabling consumers to share their experiences and opinions. This builds trust and encourages purchases based on social proof.
Amazon is an example of a popular company that incorporates extensive customer reviews and ratings on product pages. This allows shoppers to make informed decisions based on peer feedback.
The integration of in-app shopping features offers a smooth experience and allows customers to discover and purchase products without leaving the app. TikTok Shop is selling a beauty product every two seconds by integrating in-app shopping features. This makes it easier for consumers to purchase trending items instantly.
Additionally, live streaming combined with e-commerce enables real-time product demonstrations and direct consumer interaction. Beauty brands like PLouise are using TikTok Live for live shopping events. Such activities drive sales by offering real-time engagement and exclusive deals to viewers.
User-generated content (UGC) also allows customers to share their experiences with products on social media platforms and serves as authentic testimonials.
Further, beauty retailers are integrating AR features into their social media platforms for customers to try on products before purchasing. This increases customer confidence and reduces return rates.
FMCG Land develops a Social Business Platform
FMCG Land is a Swiss startup that operates a business-to-business (B2B) social business platform that connects buyers, sellers, manufacturers, wholesalers, and brands. The platform functions as a global community, offering businesses access to a marketplace with over 30K products across all FMCG categories.
It enables professionals from more than 100 countries to connect and communicate to streamline the process of expanding business networks without extensive online searches.
All members undergo verification, ensuring trustworthy interactions without commissions or hidden fees. By providing these detailed networking and trading solutions, FMCG Land improves collaboration and elevates business opportunities within the FMCG sector.
Trading FMCG promotes a Go-to Trading and Networking Platform
Dutch startup Trading FMCG offers a trading and networking platform tailored for FMCG buyers and sellers. The platform facilitates connections among professionals dealing in products such as beer, wine, spirits, foods, and health and beauty items.
Businesses list their offerings, browse available products, and engage directly with potential business partners to streamline trading.
Discover all FMCG Trends, Technologies, & Startups
As the FMCG sector continues to evolve, embracing sustainability, digital transformation, and personalized consumer experiences becomes imperative. Startups and established companies alike are leveraging technological advances to meet these demands and deliver a more efficient and consumer-centric market. By adopting these innovations, the FMCG trends are improving operational efficiency, expanding product offerings, and driving growth.
The FMCG Trends & Startups outlined in this report only scratch the surface of trends that we identified during our data-driven innovation & startup scouting process. Identifying new opportunities & emerging technologies to implement into your business goes a long way in gaining a competitive advantage.
