Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups in the mobility industry. As there is a large number of startups working on a wide variety of solutions, we decided to share our insights with you. This time, we are taking a look at 4 promising Augmented Reality solutions for the mobility industry.
Heat Map: 4 Top Augmented Reality Startups
For our 4 picks of AR startups, we used a data-driven startup scouting approach to identify the most relevant solutions globally. The Global Startup Heat Map below highlights 4 interesting examples out of 250 relevant solutions. Depending on your specific needs, your top picks might look entirely different.
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WayRay – Holographic Navigation Systems
Paying constant attention to the road and getting all the necessary information about various locations and mapping is possible with augmented reality through holographic navigation systems. They integrate the virtual world into the real world to provide ongoing localization and mapping. For example, Swiss startup WayRay adds augmented reality to the route to show drivers the exact direction which can be adjusted simultaneously during the vehicle’s movements and interaction with other cars. It uses holographic optical elements that result in the AR projection on the windshield.
Continental – Warnings & Alerts
Augmented Reality in mobility is crucial for the safety of drivers, which is why providing immediate warnings and alerts is a feature of most AR devices. Through analyzing the situation on the road and calculating speed limits, they provide an immediate warning if a driver is about to leave the lane. German Continental’s subsection startup works on an Augmented Reality device that combines intelligent adaptive cruise control (ACC) with the sensor head-up device, which in combination computes the distance between cars, their speed, and their driving manner to warn the driver if abnormal behavior on the road is detected.
LiveMap – Augmented Reality For Non-Vehicles
As for other means of transportation, such as eScooters, Augmented Reality can also be implemented in helmets. Their main features include showing projected images with important features of the road such as speed, distance, and customized alerts as well as incoming calls. US-based LiveMap is a startup that shows a high-fidelity accurate image of the projected information, no matter the weather condition. Being trained in different weather conditions, their helmet remains accurate even in poor visibility, thus, enhancing the safety level and providing the rider with access to GPS routes, speed and other parameters, customizable alerts, calls, etc.
Yeppar – Driver Experience
Augmented reality in automotive does not just affect the driver’s experience, it can be just as much be a tool for passengers — providing them with relevant surrounding information via various Augmented Reality interfaces. For instance, Indian startup Yeppar develops an Augmented Reality display on the front screen of a car that shows important information regarding upcoming traffic conditions, weather forecast, map navigation, and driving controls.
What About The Other 246 Augmented Reality Solutions?
While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence for your Proof of Concept (PoC), partnership, or investment targets. The 4 AR startups showcased above are promising examples out of 250 we analyzed for this article. To identify the most relevant solutions based on your specific criteria and collaboration strategy, get in touch.
