Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups working on innovative solutions for the cosmetics industry. As there is a large number of startups working on a wide variety of solutions, we want to share our insights with you. This time, you will discover 5 promising natural cosmetics solutions.
Heat Map: 5 Top Natural Cosmetics Solutions
Using the StartUs Insights Discovery Platform, covering 1.379.000+ startups & scaleups globally, we looked at innovation in the field of skincare. For this research, we identified 59 relevant solutions and picked 5 to showcase below. These companies were chosen based on a data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. Depending on your specific criteria, the top picks might look entirely different.
The Global Startup Heat Map below highlights 5 startups & scaleups developing innovative natural cosmetics solutions. Moreover, the Heat Map reveals regions that observe a high startup activity and illustrates the geographic distribution of all 59 companies we analyzed for this specific topic.
Mirexus – Plant-Derived Glycogen
Natural cosmetics have significant benefits over their chemical counterparts – including biodegradability and reduced exposure to harmful chemicals. Still, different types of skin react to anti-aging products individually and can cause a plethora of unnecessary side effects. Advances in BioTech such as plant-based extracts provide a healthier alternative for anti-aging cosmetics. More recently, startups leverage plant-based ingredients to formulate anti-aging products that are as effective as chemical-based cosmetic solutions.
The Canadian startup Mirexus develops PhytoSpherix, plant-derived glycogen, for use in anti-aging cosmetic products. PhytoSpherix comprises pure alpha-Glucan which provides a significant energy source for the skin cells. The startup uses scalable, green, water-based mechanical extraction processes to create PhytoSpherix. Some of the benefits of alpha-Glucan include an increase in cellular metabolism and the skin’s own production of dermis structural proteins, glycosaminoglycans, and fibroblasts.
Biosme Paris – Probiotic Skincare
Some studies suggest that when using probiotic skincare products, the skin’s microbiome flourishes and acne outbreaks are reduced effectively. Moreover, probiotics keep the skin safe from ultraviolet radiation exposure that can cause skin cancer. As the skin ages, however, it slowly loses its capability to produce the necessary good bacteria and allows for harmful bacteria to grow, causing skin problems such as eczema. Startups use probiotics in skincare to improve overall skin health and reduce the chances of contracting topical skin problems.
French startup Biosme Paris produces vegan, natural, and organic cosmetics products that are probiotic. The startup’s flagship product, a probiotic deodorant complex, reduces body odor and keeps the user fresh. Biosme’s natural active probiotic ingredients enable the skin microbiome to flourish, reduce irritation and inflammation. The products feature only natural preservatives and use bacterial fermentation to retain the benefits of the plants it is derived from.
Nairian – Natural Ingredients
Chemicals and artificial colors in cosmetics products can cause irritation, redness, and acne breakouts. Natural and eco-friendly alternatives, on the other hand, provide the desired effect of cosmetics and are safe to use. Cosmetics companies are diversifying into natural ingredients-based products to cater to a growing audience that seeks eco-friendly solutions for skincare. Startups develop innovative products that are less harmful to both the user and the environment.
British startup Nairian delivers premium handcrafted, all-natural, plant-based skincare products. The startup’s product formulations do not include parabens, formaldehyde donors, phthalates, sulfates, synthetic fragrances, or harmful toxins. Additionally, the startup leverages the principles of aromatherapy as well as high-quality essential and carrier oils to create novel skincare solutions.
Vyomchem – Plant Extracts
Ayurveda uses medicinal herbs and plant extracts to provide healthcare and skincare remedies. Although the practice of ayurveda is pseudoscientific, the benefits of using natural plant extracts for skincare is significant enough for larger companies to adopt certain aspects of ayurveda in their cosmetic formulations. That is why startups and scaleups develop plant extracts as an alternative to chemicals in regular skincare products.
The Indian startup Vyomchem provides natural plant extracts, organic herbal extracts, and essential oils as ingredients for cosmetic products. The startup’s portfolio includes refined shea butter, precipitated silica and aloe vera gel as well as turmeric extract, sage leaf extract, and sunflower seeds extract. The benefits of natural ingredients in cosmetic products include reduction of harmful chemical effects and effective revitalization of the skin.
Nate Packaging – Cosmetics Packaging
Environmentally-conscious customers fuel the need for recyclable and reusable packaging solutions as it reduces the amount of waste that goes to landfill. Sustainable packaging solutions enable a circular economy and because cosmetics are a part of the fast-moving consumer goods (FMCG) industry, they play a key role in the creation of packaging waste. To overcome this, startups develop innovative sustainable packaging solutions for the cosmetics industry.
The US-based startup Nate Packaging produces post-consumer recycled (PCR) materials in high-density polyethylene (HDPE), polypropylene (PP), and polyethylene terephthalate (PET) at levels up to 100%. Depending on the package performance requirement, the startup uses bio-resins derived from plants and starch-based materials to create their products. Additionally, the startup’s products include caps, bottles, and tubes, especially for cosmetics packaging in PCR resins.
What about the other 54 solutions?
While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence and enable you to achieve your goals faster. The 5 natural cosmetics solutions showcased above are promising examples out of the 59 we analyzed for this article. To identify the most relevant solutions based on your specific criteria, get in touch.
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