Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups in the mobility industry. As there is a large number of startups working on a wide variety of solutions, we decided to share our insights with you. So, let’s take a look at promising in-vehicle services solutions.
Heat Map: 5 Top In-Vehicle Services Startups
For our 5 picks of in-vehicle services startups, we used a data-driven startup scouting approach to identify the most relevant solutions globally. The Global Startup Heat Map below highlights 5 interesting examples out of 450 relevant solutions. Depending on your specific needs, your top picks might look entirely different.
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Edgetensor – Driver Monitoring
Vehicles are getting integrated with various driver-monitoring services that are focused on driver safety, which is vital for the reliability of innovative mobility services and passenger safety as well. This is why startups focus on tracking facial emotions, scanning eyes for drowsiness and fatigue, and monitoring heart-rates, among other biometric factors. The US-based startup Edgetensor, for example, builds an Artificial Intelligence to detect distracted drivers with high accuracy in real-time and alerts the driver.
Surf – Infotainment
Infotainment keeps passengers informed and entertained during travels via modular platforms and travel assistants that offer interactive video content, apps, news, and other services. For example, US startup Surf places interactive tablets in rideshare vehicles for the entertainment of passengers and to improve user experience during the ride.
Vugo – Onboard Advertising
Onboard advertising was created for the promotion of local businesses and brands that target mobility passengers with a variety of commercial content and customized ad campaigns. Vugo is a startup from New York, USA, that builds mobility media platforms for rideshare vehicles to help brands target rideshare passengers with relevant interactive video content.
Cargo – In-Vehicle Commerce
Passengers who use mobility solutions have a demand for direct access to different types of goods during their rides. This creates the need to connect commercial brands with shared mobility platforms. For instance, the US-based startup Cargo helps drivers to earn extra cash by allowing them to sell goods to passengers during trips – giving users access to confectionery, electronics, and cosmetics during their travel time.
Otonomo – Mobility Data Collection
Mobility services operate well only with data from multiple automotive manufacturers. Accessing this data also entails that it has to be securely collected and analyzed in order to improve the end user experience for other providers. Israeli startup Otonomo provides a platform that builds datasets with aggregated events and metrics of connected cars. It provides an API for the access of this data and thus simplifies the commercialization of connected car data.
What About The Other 445 In-Vehicle Services Solutions?
While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence for your Proof of Concept (PoC), partnership, or investment targets. The 5 in-vehicle services startups showcased above are promising examples out of 450 we analyzed for this article. To identify the most relevant solutions based on your specific criteria and collaboration strategy, get in touch.
