Our Innovation Analysts recently looked into emerging technologies and up-and-coming startups working on solutions for Industry 4.0. As there is a large number of startups working on a wide variety of solutions, we want to share our insights with you. This time, we are taking a look at 5 promising Volumetric Display startups.
Heat Map: 5 Top Volumetric Display Startups
For our 5 top picks, we used a data-driven startup scouting approach to identify the most relevant solutions globally. The Global Startup Heat Map below highlights 5 interesting examples out of 415 relevant solutions. Depending on your specific needs, your top picks might look entirely different.
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Omnivirt – 3D Advertisements
One of the challenges in advertising is keeping viewers engaged. As consumers spend more time viewing or interacting with the advertisement, it increases the likelihood of them purchasing the advertised product or service. When it comes to selling products like vehicles or services such as travels, it is important to provide customers with better advertisement experiences by using 3D interactions, giving rise to next-generation advertising startups.
The US-based startup Omnivirt provides its clients with an end-to-end video advertising platform. The platform is specifically designed for 3D photos and videos to be displayed by advertisers or publishers. The platform improves results by enabling an interactive website-marketing campaign that significantly increases user engagement.
VividQ – 3D Holographic Mixed Reality Displays
Mixed reality is a combination of virtual and augmented reality. Virtual Reality (VR) places the user in a fully virtual environment while Augmented Reality (AR) is a simple overlay on real environments, providing very little if any real-time interactivity between the real and virtual objects. Mixed reality aims to combine both VR and AR, in real-time, and update the content for the consumer based on changes in the real environment.
British startup VividQ is a deep-tech software startup specializing in 3D holographic technology. The startup’s real-time holographic display platform is designed to cater to a wide range of industries. VividQ looks to accelerate the adoption of mixed reality technology by allowing multiple industries to integrate 3D holography into their products.
HOLOFIL – Portable Holographic Displays
Most holographic display systems are large and are not designed to be portable. This dampens the potential of such display technologies that find several applications in mobile and remote-based industries. Shrinking devices, without compromising on the display, improves the user acceptance rate and opens the door for several other applications.
Dutch startup HOLOFIL manufactures holographic display devices that are small, lightweight, and interactive. The startup’s device provides users with high-quality engagement by creating customized holographic content, and can then easily be moved when it needs to be employed somewhere else.
FOVI 3D – Light-Field Displays
Advancements in display technologies affect the consumer and end-user, but also the creators of content for those display formats. Light-field display technology is the projection of light in a 3D environment, where an object is viewed from any angle without requiring a headset.
The US-based startup FOVI 3D develops and manufactures light-field display systems. The startup’s patented process to calibrate light-field displays captures images from multiple viewing angles and then applies various data analytics techniques to optimize the light and color dispersion.
YesAR Tech – Holographic Transparent Heads-Up Displays
In a future where numerous autonomous vehicles are on the roads, drivers and passengers begin to focus on the interior of a vehicle and its comfort features, rather than on the road and its surroundings. Manufacturers look to innovate advanced heads-up display (HUD) technologies that integrate holographic displays to create an interactive environment for the passengers.
Chinese startup YesAR Tech develops a transparent holographic technology using a vehicle’s front and rear windshields to enable various Vehicle-to-Everything (V2X) networking applications. The holographic system takes the windshield of the vehicle and provides a multitude of information and media for the driver or passenger to use, such as GPS, road or traffic information, and vehicle condition data, among others.
What About The Other 410 Solutions?
While we believe data is key to creating insights it can be easy to be overwhelmed by it. Our ambition is to create a comprehensive overview and provide actionable innovation intelligence for your Proof of Concept (PoC), partnership, or investment targets. The 5 startups showcased above are promising examples out of 415 we analyzed for this article. To identify the most relevant solutions based on your specific criteria and collaboration strategy, get in touch.
