Startups in Amsterdam You Need to Know (2025)

Explore top technology companies in Amsterdam and their innovative contributions to food & beverages, manufacturing, and fintech. Gain insights into their latest solutions and market impact. And, discover the funding, mentors, and accelerators driving growth in Amsterdam’s vibrant ecosystem.

The Amsterdam startups tackle challenges in industries ranging from healthcare and agriculture to personal safety and infrastructure monitoring. The startups offer unique solutions that combine technologies like AI, IoT, and biotechnology.

By exploring these companies, readers will gain valuable insights into the latest trends in technology and innovation, understand potential partnership opportunities, and learn how these startups are shaping the future of their respective industries.

This report is a guide to investors, entrepreneurs, and corporate leaders. The overview of Amsterdam’s startup landscape additionally provides a glimpse into the city’s potential for collaborations and technological advancements.

10 Startups in Amsterdam to Watch in 2025

  1. Runnr.ai – Guest Management Chatbot
  2. Floepp – Infrastructure Monitoring
  3. Edgeway – Surveillance Digital Twin
  4. PULSE – Athlete Monitoring Software
  5. Adaptiv Systems – Smart Computer Vision
  6. Agurotech – Soil Sensor
  7. LUMABS – Plug-and-Play Immunodiagnostics
  8. daisys.ai – AI Voice Technology
  9. InConnect.io – Personal Safety Platform
  10. Ore Energy – Iron-based Energy Storage

Global Startup Heat Map highlights 10 Startups to Watch in Amsterdam

Through the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 4 760 120+ startups & scaleups globally, we identified 2902 Amsterdam-based startups. The Global Startup Heat Map below highlights the 10 emerging startups in Amsterdam you should watch in 2025.

 

 

As the world’s largest resource for data on emerging companies, the SaaS platform enables you to identify relevant technologies and industry trends quickly & exhaustively.

The 10 hand-picked startups highlighted in this report are chosen from all over Amsterdam and develop solutions for infrastructure monitoring, surveillance digital twin, AI-voice technology, soil sensors, and more.

Explore 10 Amsterdam-based Startups to Watch in 2025

1. Runnr.ai

  • Founding Year: 2022
  • Industry: Hospitality
  • Solution: Guest Management Chatbot

Runnr.ai provides an AI-powered guest management platform that automates communication for the hospitality industry by integrating with messaging platforms like WhatsApp and hotel property management systems (PMS). The system handles common guest queries, requests, and upselling opportunities. It offers real-time, personalized interactions without the need for human intervention.

The platform features omni-language capabilities, automatic translations, and customizable AI assistants, which reduces operational workloads. Hotels benefit from improved guest satisfaction and operational efficiency, while the platform generates additional revenue through seamless upsell options like breakfast or late check-out.

2. Floepp

  • Founding Year: 2019
  • Industry: Construction
  • Solution: Infrastructure Monitoring

Floepp provides an infrastructure monitoring solution that reduces maintenance costs in the construction and infrastructure industry. The startup’s technology integrates various data points into a single comprehensive tool that offers valuable end-to-end insights for building and infrastructure management.

Floepp uses this data to enable early detection of structural damages and potential risks that enable proactive measures. Its key feature includes the ability to link diverse data sources, creating a holistic view of infrastructure health.

This integrated approach empowers clients to establish data-driven maintenance plans and implement timely interventions. Floepp’s enhances the longevity and safety of buildings and infrastructure while optimizing maintenance resources, delivering substantial cost savings, and improving risk management for construction and infrastructure professionals.

3. Edgeway

  • Founding Year: 2020
  • Industry: Surveillance
  • Solution: Surveillance Digital Twin

Edgeway provides a video edge platform that federates existing networks of cameras into a smart infrastructure. The startup’s technology operates through a unique concept of virtual cameras, which are augmented digital twins of deployed physical cameras. These virtual cameras behave identically to the original cameras, enhancing them with additional features delivered by the edge network, such as AI capabilities or storage.

The edge-based system, centrally managed from the cloud, utilizes edge nodes to onboard existing cameras and edge compute nodes for AI processing. The platform architecture ensures users maintain control of their data, with the edgeway management (EWM) serving as the cloud interface for centrally building and managing federated camera networks and third-party AI integrations. The solution in this way enables organizations to efficiently operate global IoT edge networks, deploy virtual cameras wherever needed, and seamlessly distribute content and data to multiple applications.

4. PULSE

  • Founding Year: 2021
  • Industry: Sports
  • Solution: Athlete Monitoring Software

PULSE provides an advanced athlete monitoring system (AMS) that advances health and performance management in sports. The startup’s technology utilizes artificial intelligence to track and analyze mental health, physical health, and team environment.

By collecting data from various sources, including wearables, surveys, and performance metrics, PULSE’s AMS generates personalized insights and recommendations for athletes and sports organizations. This enables teams to optimize training regimens, reduce injury risks, and enhance overall athlete development.

 

 

It also integrates mental health monitoring alongside physical performance tracking, addressing the often-overlooked psychological aspects of athletic success. Additionally, it empowers sports organizations with data-driven decision-making tools, promoting athlete well-being and maximizing performance potential while reducing the likelihood of burnout and injuries.

5. Adaptiv Systems

  • Founding Year: 2019
  • Industry: Manufacturing
  • Solution: Smart Computer Vision

Adaptiv Systems designs and builds custom Industrial Internet of Things (IIoT) ecosystems for companies seeking digital transformation. The startup’s technology integrates smart computer vision and artificial intelligence to create tailored solutions that address specific client needs.

These systems aggregate data collected by various devices and sensors, applying advanced algorithms to detect trends, improve operational conditions, and anticipate critical situations.

The startup’s smart vision technology inspects people, machinery, objects, and production lines through video sensors, enabling real-time monitoring and instant alerts for abnormal events or safety violations. The solution provides smart logging and display solutions that enhance service quality tracking and user interaction with the environment.

By delivering end-to-end IIoT ecosystems with a focus on security and real-time data handling, Adaptiv Systems allows organizations to optimize their operations, ensure safety, and drive business success through comprehensive digital transformation.

 

Interested in exploring all 2900+ Amsterdam-based startups & scaleups?

 

6. Agurotech

  • Founding Year: 2020
  • Industry: Agriculture
  • Solution: Soil Sensor

Agurotech develops soil sensor technology to facilitate data-driven farming practices. The startup’s hardware and software solutions work in tandem to collect and analyze crucial soil data, including moisture levels, temperature, and nutrient content.

These sensors transmit real-time information to Agurotech’s intuitive software platform, where advanced algorithms process and interpret the data to provide actionable insights for farmers.

The system integrates with weather stations, offering a comprehensive view of environmental factors affecting crop growth. The solution also allows for targeted resource allocation that enables farmers to optimize irrigation, fertilization, and other agricultural inputs.

By providing accurate, timely data on soil conditions, Agurotech empowers farmers to make informed decisions that enhance crop yields, reduce resource waste, and improve overall farm sustainability.

7. LUMABS

  • Founding Year: 2021
  • Industry: Healthcare
  • Solution: Plug-and-Play Immunodiagnostics

LUMABS develops a ratiometric plug-and-play immunodiagnostics (RAPPID) platform for bioanalysis of antibodies and antigens. The technology utilizes a mix-and-measure homogeneous immunoassay that combines antibody-based detection with a ratiometric bioluminescent readout.

RAPPID operates through the complementation of antibody-conjugated split NanoLuc luciferase, detecting the formation of sandwich immunocomplexes in solution with high signal-to-background output. This incorporates an internal calibrator, a green light-emitting luciferase, providing a blue-over-green ratiometric readout and direct internal calibration.

 

 

The system ensures stability over time, reduced sensitivity to experimental conditions, and the ability to work directly from 1-μL patient plasma samples. Further, RAPPID eliminates the need for additional protein engineering and employs a patented protein conjugation method to generate well-defined antibody conjugates from readily available antibodies.

LUMABS offers a standardized workflow providing a fast, cost-effective, and environmentally friendly alternative to traditional immunoassays for clinical laboratories, academic research, and point-of-care applications.

8. daisys.ai

  • Founding Year: 2020
  • Industry: Cross Industry
  • Solution: AI Voice Technology

daisys.ai develops AI voice technology that enhances human-machine interactions through customizable and emotionally expressive speech. It utilizes machine learning algorithms to analyze and replicate human voice patterns, intonations, and emotional nuances. This technology enables the creation of unique voice avatars that accurately represent brands, individuals, or specific characters.

 

 

The technology generates natural-sounding speech with precise emotional control, allowing for seamless integration across various applications such as virtual assistants, audiobooks, and customer service interfaces.

It offers a user-friendly interface for voice customization that enables clients to adjust tone, pitch, and emotional expression to suit their specific needs. This level of voice personalization and emotional resonance enhances user engagement and brand identity across industries.

9. InConnect.io

  • Founding Year: 2022
  • Industry: Home Security
  • Solution: Personal Safety Platform

InConnect.io offers an integrated personal safety platform that combines risk assessment, prevention, and insurance services. It uses data analytics and AI to evaluate users’ safety risks across various aspects of their lives, including home, travel, and digital security. The platform provides personalized recommendations to mitigate identified risks, such as suggesting home security improvements or offering travel safety tips.

It integrates insurance coverage for residual risks, creating a comprehensive safety ecosystem. The platform allows individuals to manage safety concerns for themselves, their loved ones, and key assets in one centralized location. It also adapts to changing circumstances, continuously updating risk assessments and recommendations.

10. Ore Energy

  • Founding Year: 2022
  • Industry: Energy
  • Solution: Iron-based Energy Storage

Ore Energy develops an iron-based energy storage system for long-duration grid applications. The reversible oxidation of iron to store and release energy by utilizing abundant and low-cost materials. It operates by converting electrical energy into chemical energy during the charging process. In the charging process, the iron is oxidized to iron oxide. During discharge, the process is reversed to generate electricity.

It enables long cycle life and minimal capacity degradation, ensuring sustained performance over time. The modular design allows for scalability to meet various grid storage needs. By offering a cost-effective and sustainable alternative for long-duration energy storage, Ore Energy facilitates the integration of intermittent renewable energy sources into the grid.

Discover All Emerging Startups in Amsterdam

The 10 Amsterdam-based startups showcased in this report are only a small sample of all startups we identified through our data-driven startup scouting approach.

Download our free Industry Innovation Reports for a broad overview of the industry or get in touch for quick & exhaustive research on the latest technologies & emerging solutions that will impact your company in 2025!

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