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Madrid’s startup ecosystem, with over 1700 companies, drives innovation in agriculture, cybersecurity, AI, and more. The best startups in Madrid address challenges with technologies like precision farming sensors, IoT security solutions, and green hydrogen production. Supported by investors and institutions, this dynamic hub offers opportunities for innovation, partnerships, and sustainable growth.
10 Madrid Startups to Watch in 2025
- LiFi4Food – Battery-free Farm Sensor
- IDBOTIC – Internet of Military Things
- WOCU Monitoring – Digital Infrastructure Monitoring
- Twinny – Retail User Behavior Prediction
- Menhir AI – AI-based Decision Making
- Aitaca – Virtual Ring Sizing
- CloneByMe – Digital Assistant Generator
- Gizatech – ML Model Verification Platform
- Clevergy – Energy Optimization Platform
- Water2kW – Green Hydrogen
Global Startup Heat Map highlights 10 Madrid Startups to Watch
Through the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 4 760 120+ startups & scaleups globally, we identified 1700+ Madrid startups.
The Global Startup Heat Map below highlights the 10 Madrid startups you should watch in 2025.
As the world’s largest resource for data on emerging companies, the SaaS platform enables you to identify relevant technologies and industry trends quickly & exhaustively.
The 10 hand-picked startups highlighted in this report are chosen from Madrid and develop solutions for AI-based decision-making, user behavior prediction, energy optimization, and more.
Explore 10 Madrid Startups to Watch in 2025
1. LiFi4Food
- Founding Year: 2023
- Industry: Agriculture
- Technology: Battery-free Farm Sensor
LiFi4Food develops a battery-free sensor system for precision agriculture, leveraging light fidelity (LiFi) technology to provide energy and data connectivity to farming devices.
The startup’s technology captures real-time environmental and crop conditions and transmits data through light-based communication to improve farm management.
By eliminating the need for batteries and relying on sustainable LiFi energy, the system reduces maintenance costs and offers a reliable solution for remote monitoring.
The platform supports year-round optimal crop conditions, enhancing decision-making for farmers and promoting more efficient, sustainable agricultural practices. LiFi4Food enables farmers to manage resources more effectively while minimizing environmental impact.
2. IDBOTIC
- Founding Year: 2019
- Industry: Military
- Technology: Internet of Military Things
IDBOTIC develops encryption and authentication solutions for IoT communications that focus on creating unclonable identities for machines and systems.
The startup’s technology utilizes a combination of hardware and software to integrate advanced encryption methods like Physical Unclonable Functions (PUF) and Fully Homomorphic Encryption (FHE) to secure IoT devices across various sectors.
These solutions are designed for high-security environments such as defense, telecommunications, and industrial systems. IDBOTIC’s technology offers real-time, multi-level security for encrypted communications and the ability to protect next-generation networks, including 5G and 6G.
The startup provides reliable, hardware-based security solutions that enhance cybersecurity and prevent unauthorized access in critical industries.
3. WOCU Monitoring
- Founding Year: 2021
- Industry: Cross Industry
- Technology: Digital Infrastructure Monitoring
WOCU Monitoring offers an infrastructure monitoring platform that provides real-time visibility and management of digital assets.
It operates by automatically discovering assets, applying advanced monitoring packs, and processing data from various network elements such as routers, firewalls, and servers. The platform supports horizontal scaling that enables it to monitor large-scale infrastructures with over 600 000 devices.
The platform also features centralized control, customizable alerts, and the ability to perform continuous checks across network elements, ensuring optimal performance and security.
WOCU Monitoring streamlines infrastructure management while reducing monitoring costs and maintaining high operational efficiency for businesses across sectors.
4. Twinny
- Founding Year: 2021
- Industry: Retail
- Technology: Retail User Behavior Prediction
Twinny offers a SaaS platform that uses artificial intelligence to analyze and predict consumer behavior across social networks, e-commerce, and other digital channels.
The technology integrates data from platforms like Meta, Google, Shopify, and WooCommerce, combining it with advanced predictive models and deep learning algorithms. This allows businesses to track customer actions, optimize sales strategies, and generate detailed consumer profiles.
Twinny’s platform provides real-time content analysis, improves user segmentation, and personalizes purchase experiences. The platform thus enables businesses to increase return on investment by identifying the most effective actions to drive traffic and conversions based on accurate, data-driven insights.
5. Menhir AI
- Founding Year: 2019
- Industry: Cross Industry
- Technology: AI-based Decision Making
Menhir AI develops an artificial intelligence platform that transforms complex data into actionable business strategies that allow organizations to execute decisions with precision.
The platform integrates multiple data sources, processing them to create accurate predictions and simulations. This AI-driven approach allows businesses to reduce uncertainty by forecasting outcomes and ensuring efficient execution across various sectors.
Menhir offers explainable AI, which provides transparency into decision-making processes, and causal AI, which identifies cause-and-effect relationships within data to guide strategic actions.
The platform supports integration with CRM and ERP systems, allowing real-time deployment of business decisions. It enables executives and managers to optimize performance, enhance decision accuracy, and generate measurable business impact.
Interested in exploring all 1700+ Madrid startups & scaleups?
6. Aitaca
- Founding Year: 2021
- Industry: Jewelry
- Technology: Virtual Ring Sizer
Aitaca provides a virtual ring sizing solution powered by artificial intelligence to deliver accurate size recommendations based on a single photo of the user’s hand. This non-invasive technology eliminates the need for traditional sizing methods like plastic rings or printouts, streamlining the user experience.
By analyzing various hand characteristics, such as finger length and knuckle size, the system ensures precise measurements, reducing return rates and improving customer satisfaction.
The virtual ring sizer integrates into online stores allowing users to get their size without leaving the product page. This supports multiple devices and languages, making it accessible to a global audience. Aitaca’s technology enhances e-commerce operations by boosting conversion rates and reducing returns, benefiting both jewelry retailers and customers.
7. CloneByMe
- Founding Year: 2023
- Industry: Cross Industry
- Technology: Digital Assistant Generator
CloneByMe offers a platform that enables businesses to easily create AI-powered digital assistants, also known as copilots, to enhance customer and operational interactions. The process starts with uploading a simple selfie to create a 2D or 3D avatar, which is then trained with business-specific data by attaching relevant files such as text, PDFs, or media.
The platform offers real-time assistance, tailored customization to match the company’s brand, and the ability to operate securely within local networks or through cloud-based services.
CloneByMe supports integration with major AI models, which enables businesses to create specialized assistants that manage everything from customer inquiries to internal support. The platform enhances efficiency by providing 24/7 support, improving customer experience, and offering companies a new way to streamline operations while generating revenue.
8. Gizatech
- Founding Year: 2022
- Industry: Software Development
- Technology: ML Model Verification Platform
Gizatech offers a platform that enables businesses to build, manage, and host verifiable machine learning (ML) models with a focus on decentralized applications. The platform leverages zero-knowledge cryptography to convert traditional ML models into verifiable models that ensure transparency and trust in the execution of these models.
By using curated datasets from blockchain data, Gizatech provides tools for developers to create ML models that generate cryptographic proofs. It allows easy integration with blockchain protocols without requiring significant changes to the existing systems.
Gizatech also features multiple ML libraries like PyTorch and TensorFlow, compatibility with cloud services like AWS and GCP, and the ability to deploy models at scale with minimal friction.
The platform in this way provides trust-minimized ML solutions that enhance the functionality and security of decentralized applications, making it easier for organizations to integrate verified AI into their blockchain ecosystems.
9. Clevergy
- Founding Year: 2021
- Industry: Energy
- Technology: Energy Optimization Platform
Clevergy offers an energy optimization platform that allows businesses and consumers to monitor and reduce their energy consumption effectively.
The platform collects data from various sources, providing users with insights into their energy usage patterns, comparing consumption with similar homes, and offering personalized recommendations to enhance efficiency.
By integrating AI-driven algorithms, users control smart devices through a single app and receive real-time updates on how to reduce costs. Clevergy’s flexible integration options, including APIs and white-label solutions, make it easy for energy providers to implement and offer these services to their customers.
The platform improves energy efficiency, reduces costs, and contributes to sustainability efforts while empowering users to make informed decisions about their energy consumption.
10. Water2kW
- Founding Year: 2021
- Industry: Energy
- Technology: Green Hydrogen
Water2kW develops advanced green hydrogen production technologies, including its patented H2umidity process, which generates hydrogen from ambient humidity without requiring external water sources.
This system also produces electricity, drinking water, and disinfectants like hydrogen peroxide, while recycling waste heat, making it highly sustainable and efficient.
Another core technology, EcOsmosis-H2, uses a chemical-free osmosis process to produce green hydrogen, contributing to decarbonization efforts across industries such as agriculture, mining, and transportation. These scalable and modular solutions promote energy independence and sustainability.
The startup is also coordinating the H2umidity-PLUS project, funded under the European Union’s NextGenerationEU initiative. The project has a budget of EUR 2 648 781.83, with EUR 1 940 951.94 provided by IDEA.
Discover All Emerging Madrid Startups
The best tech companies in Madrid showcased in this report are only a small sample of all startups we identified through our data-driven startup scouting approach.
Download our free Industry Innovation Reports for a broad overview of the industry or get in touch for quick & exhaustive research on the latest technologies & emerging solutions that will impact your company in 2025!
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