Staying ahead of the technology curve means strengthening your competitive advantage. That is why we give you data-driven innovation insights into the FMCG industry. This time, you get to discover 5 hand-picked startups developing indoor navigation solutions.
Global Startup Heat Map: 5 Top Indoor Navigation Solutions
The 5 startups you will explore below are chosen based on our data-driven startup scouting approach, taking into account factors such as location, founding year, and relevance of technology, among others. This analysis is based on the Big Data & Artificial Intelligence (AI)-powered StartUs Insights Discovery Platform, covering over 1.3 million startups & scaleups globally.
The Global Startup Heat Map below highlights the 5 startups & scaleups our Innovation Researchers curated for this report. Moreover, you get insights into regions that observe a high startup activity and the global geographic distribution of the 327 companies we analyzed for this specific topic.
SIRL builds an Indoor GPS and Traffic Analytics Platform
The Global Positioning System, or GPS, determines the precise position of any person or object based on satellite signals. That location information is further sent to an application software enabling indoor navigation solutions. Indoor GPS allows retail customers to navigate around a facility, locate themselves on the digital building map, and find the best route to their desired point of interest.
The US-based startup SIRL builds an indoor GPS and traffic analytics platform. The startup’s digital solution helps shoppers find products, provides optimized routes for consumers and employees, and tracks shopper’s journeys. The mobile platform improves the customer experience and employee efficiency while generating unique data streams to increase sales conversion and reduce operational costs.
Arara provides Wi-Fi Indoor Positioning Solutions
Wi-Fi is widely available in indoor spaces and, therefore, widely used for indoor navigation and positioning. Wi-Fi-based systems are relatively inexpensive and easy to set up, which makes them a good alternative for indoor usage, especially in spacious places where GPS and other satellite technologies lack precision. The accuracy of the location shown by WiFI-based systems depends on signal strength which is not an obstacle with recent developments in Wi-Fi speed.
The Chilean scaleup Arara provides Wi-Fi analytics & indoor positioning solutions. The solutions are based on a random walk model which allows the startup to take advantage of the Received Signal Strength Indicator (RSSI) measurement history and improve predictive power. This helps customers know how and where to go to find what they are looking for quickly while they also receive push notifications to promote products and services. Hence the technology enables FMCG companies to communicate with the customers at the right time in the right place.
IIWARI creates an Ultra-Wideband (UWB) Indoor Positioning System
Because ultra-wideband low-frequency signals quite easily pass through obstacles, they are effectively used for indoor positioning systems. The method of measuring the running time of light between an object and several receivers – transit time methodology – is used for the positioning of objects. This technology allows transmission across a wide bandwidth while avoiding interference with other radio signals in the same spectrum.
Finland-based startup IIWARI develops an ultra-wideband radio technology-based indoor positioning system. It collects accurate indoor location data for route optimization, location-based marketing, and customer flow analysis in retail. The solution enables FMCG companies to provide customers with instantly relevant offers and information which increases the average purchase. Additionally, it decreases the collection time and leads to faster product delivery thereby improving customer satisfaction.
ARWAY offers Augmented Reality (AR)-based Navigation
AR-based indoor navigation is gaining popularity as customers become more open to new technologies in their everyday lives. 2D floor maps with a route to the destination have many restrictions and often confuse customers. AR-based navigation solutions, on the other hand, post navigation instructions on the screen of real-world environments and enable more convenient navigation.
The UK-based startup ARWAY offers a Location and Augmented Reality Software Solution. The startup is powering camera devices with Artificial Intelligence to recognize their surroundings for location apps built on the AR-cloud. In this way, AR content can be anchored to any physical location with a powerful positioning and navigation solution actionable in GPS-denied environments.
Invento develops Indoor Navigation Service Robots
The share of service robots in the FMCG and retail industries is increasing. In smart spaces equipped with cameras and sensors, navigation for robots becomes easier and they assist clients, as well as navigate them to a chosen point of interest. Robots also engage customers in conversation, provide information about the products, and collect data about customer behavior for further analysis.
The indoor navigation service robots of Indian startup Invento Robotics move around the store autonomously and engage customers with a conversation engine that recognizes the user’s speech input to deliver appropriate content through natural language processing (NLP). In addition, the robots collect analytics about visitors’ behaviors and interactions. This enables FMCG and retail companies to understand more about their customers, leading to higher customer satisfaction and sales.
Discover more Retail Startups
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