10 New Cosmetics Companies | StartUs Insights

This article provides an analytical overview of 10 new cosmetics companies advancing the industry through cutting-edge technologies and innovative applications. These companies introduce solutions like cosmetic bio-actives, virtual makeup shopping platforms, and upcycled ingredients. The featured companies are driving significant advancements across various sectors, emphasizing the growing integration of science and technology in cosmetics. Their innovations highlight the dynamic evolution of the cosmetics industry and its commitment to efficiency, sustainability, and consumer engagement.

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Profiles of 10 Innovative Cosmetics Companies
How to Scout the Best Cosmetics Companies Easily

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Key Takeaways

Drawing insights from the Big Data & AI-powered StartUs Insights Discovery Platform that provides data on over 4.7+ million emerging companies globally, we explore the evolving landscape of the cosmetics industry. This sector is marked by key trends and a substantial workforce, shaping its future. 5 days ago, we last updated this report. Notice something that’s not right? Let’s fix it together. Here are some key insights at a glance:

Latest Cosmetics Trends: The latest trends in the industry include anti-bacterial makeup tools, AI-based ingredient analysis, blue light protection solutions, sustainable packaging and DNA-based skincare.
Cosmetics Industry Statistics: The global cosmetics industry encompasses 125K+ organizations and has a massive 7.7M workforce. It is experiencing a growth of 7.26% in annual growth rate but has seen the emergence of 9.5K+ new cosmetics companies in the past five years.
List of Innovative Cosmetics Companies (Top 10):
1. 1. UltraThineer – Cosmetic Dental Veneer
  2. MeNow – AI-based Ingredients Analysis Platform
  3. Gaia Tech – Upcycled Cosmetics Ingredients
  4. Novsus – Sustainable Cosmetics Packaging
  5. Active Bioworks – Natural Cosmetic Bioactives
  6. ProductDev Edge – AI-powered Formula Assessment
  7. MetaNovas – Molecular Dynamics-based Peptide Designing
  8. Beau – Virtual Makeup Shopping
  9. VYBE – Antibacterial Makeup Tools
  10. Be Beleza Tech – AR-led Virtual Beauty Product Try-on

Meet 10 out of 9.5K+ Emerging Cosmetics Companies

In this section, we spotlight 10 new cosmetics companies offering antibacterial makeup tools, AI formula assessment, cosmetic bio-actives, AI-based ingredients analysis, and cosmetic dental veneer solutions. These entities integrate advanced AI, bio-technology, and smart materials to enhance product efficacy, safety, and consumer satisfaction. They leverage cutting-edge technologies for precise formulation, active ingredient development, and personalized beauty solutions. Read on to discover the innovative advancements these companies bring to the cosmetics industry.

Note on Signal Strength
One of the unique metrics we feature for each company is Signal Strength, a proprietary data point generated by our Discovery Platform. It gauges the extent to which a company’s influence has permeated the global ecosystem of startups, scaleups, and emerging companies. This proprietary metric serves as a valuable guidepost for understanding a company’s standing in the broader market landscape.

1. UltraThineer

Founding Year: 2023
Employee Range: 51-200
Location: USA
Signal Strength: Medium
What they do: UltraThineer develops ultra-thin cosmetic dental veneers using advanced micro-precision 3D printing technology. Its veneers, created with proprietary Projection Micro Stereolithography (PµSL), are custom-manufactured at 100 micrometers thick, making them much thinner than traditional veneers. This technology rapidly photopolymerize layers of resin with micro-scale precision, producing durable veneers that require minimal tooth preparation. The thinness of UltraThineer veneers allows for a less invasive application, preserving more of the patient’s natural enamel. The company’s approach significantly enhances patient comfort while maintaining the aesthetic integrity of dental restorations.

2. MeNow

Founding Year: 2021
Employee Range: 11-50
Location: Israel
Signal Strength: Very Strong
What they do: MeNow offers an AI solution that predicts the impact of various cosmetic ingredients or their combinations on different consumer groups. The platform operates by integrating data from diverse sources, including chemical databases and social media, to provide insights into ingredient trends, consumer preferences, and potential risks such as photo-toxicity. It features a centralized search engine that streamlines research by delivering trend predictions, personalized data, and deep ingredient analysis. MeNow’s platform significantly reduces product development time and costs, helping cosmetics companies to swiftly bring innovative, effective, and safe formulations to market — enhancing their competitive edge.

3. Gaia Tech

Founding Year: 2021
Employee Range: 2-10
Location: Switzerland
Signal Strength: Very Strong
What they do: Gaia Tech converts agricultural byproducts into high-performance ingredients for cosmetics. It employs proprietary upcycling technology to extract valuable compounds, such as polyphenols, from olive byproducts, creating ingredients that retain potent antioxidant and anti-inflammatory properties. This technology yields active olive fruit extract, activated olive biochar powder, exfoliant olive granules, and natural olive food additives. Each product offers specific benefits, including antioxidant properties, impurity absorption, and natural exfoliation, derived from sustainable sources.

4. Novsus

Founding Year: 2019
Employee Range: 2-10
Location: Spain
Signal Strength: Medium
What they do: Novsus manufactures eco-friendly packaging solutions for the cosmetics industry using Oryzite, a material derived from rice husks. The company integrates Oryzite with polypropylene (PP) to create the Oryzite-Novsus_30MW compound, which reduces the usage of plastic in cosmetic containers. This material is processed using Akilorit technology, significantly reducing energy consumption. Notable features of this packaging include its ability to capture and fix CO2, contributing reduction in carbon emissions compared to traditional packaging. Novsus’s packaging is fully recyclable and is produced using existing manufacturing machinery.

5. Active Bioworks

Founding Year: 2021
Employee Range: 11-50
Location: Turkey
Signal Strength: Medium
What they do: Active Bioworks produces natural active ingredients for the cosmetic industry. Its product line includes Hydrolyzed Proteins, BioExtracts, and BioWaterstailored to enhance skin health. The Hydrolyzed Proteins improve skin hydration and elasticity, while BioExtracts like St. John’s-wort and watermelon deliver targeted therapeutic effects. The BioWaters, including aloe vera and green tea, provide soothing and antioxidant properties. The company emphasizes the use of natural, vegan, and cruelty-free ingredients, ensuring ethical and sustainable production. It upcycles plant materials into potent bioferment extracts, promoting sustainability while delivering high efficacy. Thus, Active Bioworks supports skin rejuvenation while being a contributor to sustainable beauty solutions.

6. ProductDev Edge

Founding Year: 2021
Employee Range: 2-10
Location: India
Signal Strength: Very Strong
What they do: ProductDev Edge offers a GenAI-powered platform that advances cosmetic research and development through a virtual lab called MAYAI. It simulates and analyzes cosmetic formulas, optimizing the development process by predicting ingredient interactions and product performance.The platform provides R&D teams with data-driven insights, allowing for efficient formulation adjustments and reduced time-to-market. By integrating a marketplace for ingredients and a comprehensive research toolkit, the company enhances innovation and ensures that cosmetic products meet specific consumer and regulatory standards.

7. MetaNovas

Founding Year: 2021
Employee Range: 11-50
Location: USA
Signal Strength: Very Strong
What they do: MetaNovas advances functional health product development. The company’s platform integrates MetaNLP for transforming scientific texts into structured data, enhancing knowledge extraction. It employs MetaKG to build extensive biomedical knowledge graphs, accelerating the discovery of novel relationships and applications. MetaPep utilizes deep learning and molecular dynamics to design high-success peptides efficiently for various health applications. MetaOmics applies advanced multi-omics analysis for precise product development, addressing specific population needs.

8. Beau

Founding Year: 2022
Employee Range: 2-10
Location: Canada
Signal Strength: Medium Strong
What they do: Beau provides SaaS solutions that leverage AI and augmented reality (AR) to enhance virtual makeup shopping, reducing the need for physical product trials and minimizing cosmetic returns. Key features include its ability to provide accurate, real-time simulations of makeup application, which helps consumers make informed purchasing decisions. Beau supports retailers in boosting sales and customer satisfaction. This approach transforms online and in-store beauty shopping, offering a modern, interactive solution for the industry.

9. VYBE

Founding Year: 2022
Employee Range: 2-10
Location: Germany
Signal Strength: Medium Strong
What they do: VYBE develops antibacterial makeup tools to enhance skin health and hygiene. The technology embeds natural silver ions into microparticles within makeup tools, providing antimicrobial protection. This prevents the growth of bacteria and fungi, which are common in conventional makeup brushes and sponges, and helps protect the skin from impurities and infections. The company’s tools are dermatologically tested, vegan, cruelty-free, and incorporate high-quality materials, ensuring a safe application while improving skin texture and radiance.

10. Be Beleza Tech

Founding Year: 2020
Employee Range: 2-10
Location: Brazil
Signal Strength: Very Strong
What they do: Be Beleza Tech enhances the beauty industry with its advanced AI and AR technologies. The platform integrates virtual try-On technology to enable consumers to experience products interactively before purchase. It offers a Digital Mirror that uses AR to provide personalized beauty tutorials, enhancing user engagement. The Vitrine Virtual serves as an interactive showcase, utilizing AI to generate content that drives e-commerce traffic and sales. Beauty insights derived from big data and machine learning inform marketing strategies and product development. The technology improves consumer experience and increases brand performance through intelligent content and analytics.

Quick Tip to Find New Cosmetics Companies

Utilizing a SaaS platform like the Discovery Platform for identifying new cosmetics companies provides significant benefits compared to traditional scouting methods:

Streamlined Efficiency: The Discovery Platform offers advanced tools that streamline the scouting process. It replaces hours of your conventional desk research, saving time and resources in identifying cosmetic innovations.
Access to Real-time Insights: Gain a competitive edge with up-to-date information on the latest trends in the cosmetic industry. The platform keeps you informed with near real-time updates on emerging cosmetic Companies and news, enabling you to make swift and informed decisions.
Tailored Exploration: Customize your search to focus on specific niches within the cosmetic sector, such as AI formula assessment, cosmetic bio-actives, or AI-based ingredients analysis. The platform’s diverse filtering options allow you to target your scouting efforts precisely, ensuring that you find the most relevant and groundbreaking companies in the field.

Ready to Explore All New Cosmetics Companies?

We’ve explored the dynamic landscape of the cosmetics industry, examining the latest trends and spotlighting exceptional companies driving innovation. To dive deeper, download our free Cosmetics Report or schedule a demo of the Discovery Platform for a customized exploration of these groundbreaking developments. Are you an insider in the startup or tech industry? We’d love for you to contribute to our content.

10 New Cosmetics Companies Transforming the Beauty Industry

Key Takeaways