The 2025 Personal Care Industry Report offers a detailed analysis of the top trends improving the personal care market. This report explores the key drivers of growth in the personal care sector, including organic cosmetics, cannabidiol (CBD) oil, and microneedling.
It also examines the impact of product formulation, consumer behavior shifts, and digital transformation. The personal care outlook features profiles of leading companies, startups, and key players shaping the future of personal care.
Executive Summary: Personal Care Industry Report 2025
- Industry Growth Overview: The personal care industry report has more than 35 040 companies and 3025 startups. It is to reach around USD 1151.25 billion by 2034, expanding at a CAGR of 6.76% from 2024 to 2034. On a micro level, the industry grew by a rate of 6.34% last year as per our platform’s latest data.
- Manpower & Employment Growth: The industry employs over 2 million individuals, with an addition of more than 124K new employees in the last year.
- Patents & Grants: The personal care industry has secured over 167 300 patents and more than 1040 grants. The patent growth rate is 0.12% yearly, with the US and China leading in patent issuance.
- Global Footprint: Key hubs include the United States, India, United Kingdom, Canada, and Australia, while major city hubs encompass New York City, London, Mumbai, New Delhi, and Singapore.
- Investment Landscape: The total funding rounds closed exceeds 8780, with average investment values exceeding USD 31 million per round. More than 5K investors are actively involved.
- Top Investors: Notable investors including Alibaba, Softbank, GIC, and more have collectively invested over USD 6.51 billion.
- Startup Ecosystem: Five innovative startups, Revea (AI-powered personalized skincare and diagnostics), HaloCare Group (assistive technology for independent living), Brudee Oral Care (smart oral care), Beauty by Holition (virtual cosmetics try-on), and Raivotech (personalized mobile health) showcase the personal care industry’s global reach and entrepreneurial spirit.
What Data is Used to Create This Personal Care Industry Report?
Based on the data provided by our Discovery Platform, we observe that the personal care industry ranks among the top 5% in the following categories relative to all 20K topics in our database.
These categories provide a comprehensive overview of the industry’s key metrics and inform the short-term future direction of the industry.
- News Coverage & Publications: The personal care market has been featured in over 10 570 publications in the last year.
- Funding Rounds: There have been more than 8780 funding rounds available in our database for this domain.
- Manpower: The personal care sector has a global workforce of over 2 million workers, and in the last year, it added more than 124K new employees.
- Patents: With 166 300+ patents, the personal care industry leads in innovation.
- Grants: Over 1040 grants have been awarded to companies within the personal care domain.
Methodology: How We Created This Personal Care Report
This personal care outlook is based on proprietary data from our AI-powered Startus Insights Discovery Platform, which tracks 25 million companies and 20 000 technologies and trends globally, including detailed insights on approximately 5 million startups, scaleups, and tech companies. Leveraging this extensive database, we provide actionable insights on emerging technologies and market trends.
For this report, we focused on the evolution of personal care over the past 5 years, utilizing our platform’s trend intelligence feature. Key data points analyzed include:
- Total Companies working on the trend
- News Coverage and Annual Growth
- Market Maturity and Patents
- Global Search Volume & Growth
- Funding Activity and Top Countries
- Subtrends within personal care
Our data is refreshed regularly, enabling trend comparisons for deeper insights into their relative impact and importance.
Additionally, we reviewed external resources to supplement our findings with broader market data and predictions, ensuring a reliable and comprehensive overview of the personal care industry.
Explore the Data-driven Personal Care Market Outlook for 2025
Did you know that the integration of artificial intelligence in the beauty and cosmetics industry is projected to grow to USD 8.1 billion by 2028, with an annual growth rate of 19.5%?
The personal care outlook report 2025 uses data from the Discovery Platform and encapsulates the key metrics that underline the sector’s dynamic growth and innovation. Our database contains 2200+ startups and 3200+ companies, which reflects the dynamic nature of the personal care industry.
According to the Precedence Research report, the global beauty and personal care products market size was USD 560.32 billion in 2023 and is expected to reach around USD 1151.25 billion by 2034 while it is expanding at a CAGR of 6.76% from 2024 to 2034.
Credit: Precedence Research
With over 167 300 patents and 1040 grants to date, intellectual property development in the sector is also on the rise. The global workforce across these companies exceeds 2 million, with an annual increase of 124K+ employees over the last year.
According to the report published by Polaris Market Research, North America held the largest market share in 2023 due to the high consumer spending on beauty and grooming products.
Whereas, as per our platform’s data, the key hubs for the personal care industry are concentrated in the United States of America, India, the United Kingdom, Canada, and Australia, with top cities including New York City, London, Mumbai, New Delhi, and Singapore.
A Snapshot of the Global Personal Care Market
The personal care industry experienced an annual growth rate of 6.34% over the previous year. Our database includes 3025+ startups in total, including 780+ early-stage startups.
Over 1350 mergers and acquisitions (M&A) demonstrate a healthy level of expansion within the personal care sector.
The market also offers over 18 070 patent applicants while the yearly patent growth stands at 0.12%. The top patent issuers are the US, with 39K+ patents, and China, with 31 990+ patents.
Explore the Funding Landscape of the Personal Care Market
The average investment value per funding round is over USD 31 million. With over 8780 funding rounds closed, 5K+ investors have actively contributed to shaping the market’s growth and innovation. Additionally, more than 3K companies have received investments within the personal care industry.
Who is Investing in the Personal Care Industry?
The combined investment value of the top investors in the personal care market exceeds USD 6.51 billion.
- Alibaba has invested USD 960 million across 4 companies. It is leading a financing round of at least USD 600 million for the AI startup MiniMax.
- Softbank has backed 5 companies with a total investment of USD 771.3 million. It invested USD 1.05 billion in UK-based self-driving startup Wayve Technologies.
- GIC has invested USD 756.8 million across 8 companies. It announced an additional investment of USD 150 million in Asia Healthcare Holdings (AHH).
- SBVA has invested USD 645.8 million in at least 1 company.
- Advent International has committed USD 635.7 million to 3 companies. Multiples Private Equity in partnership with Advent International invested approximately USD 230 million in Svatantra Microfin.
- Morgan Stanley has invested USD 614.3 million in 8 companies. It entered an agreement with Climeworks to purchase 40 000 tonnes of carbon dioxide removal.
- Church and Dwight has invested USD 601 million across 5 companies.
- Tiger Global Management has invested USD 524.7 million in 9 companies. QuickNode raises a USD 35 million series A round led by Tiger Global.
- Temasek has invested USD 501.5 million in 4 companies. It plans to invest USD 10 billion in India over three years to capitalize on growth opportunities in healthcare and renewable energy.
- DST Global has invested USD 501 million in 2 companies. It participated in a USD 40 million series A funding round for NALA which is a B2B payments platform for improving remittance services.
Top Personal Care Innovations & Trends with the Discovery Platform
Discover the emerging trends in the personal care market along with their firmographic details:
- The Organic Cosmetics domain involves over 1260 companies and employs more than 56K workers, with 2K+ new employees joining in the past year. The annual trend growth rate of 16.76% reflects steady demand as consumers prioritize natural and chemical-free products.
- Cannabidiol (CBD) Oil is gaining substantial momentum, with over 2620 companies involved in CBD oil-based products. These companies employ 47K+ workers, with 4K+ new employees added in the past year. The industry’s annual trend growth rate of 34.42% highlights the rising consumer demand for the oil’s benefits in relaxation, inflammation reduction, and skin health.
- Microneedling domain is represented by 3930 companies, employing 75K+ people, with 4K+ new hires over the last year. This technology is expanding steadily, evidenced by its annual trend growth rate of 4.67%. Microneedling is integrated into clinical and at-home skincare solutions, as consumers seek treatments for anti-aging, skin rejuvenation, and scar reduction.
5 Top Examples from 3025+ Innovative Personal Care Startups
The five innovative startups showcased below are picked based on data including the trend they operate within and their relevance, founding year, funding status, and more. Book a demo to find promising startups, emerging trends, or industry data specific to your company’s needs and objectives.
Revea develops AI-Powered Personalized Skincare and Diagnostics
US-based startup Revea develops AI-powered skincare solutions that address skin concerns at every level, from the cellular core to the surface.
Its technology platform, Rev Tech, integrates diagnostics such as hyperspectral imaging, spatial frequency domain imaging, and cross-polarized imaging. These diagnostics integrated into its technology platform analyze skin properties including hydration, collagen levels, pigmentation, and oxygen saturation.
The startup combines this data with artificial intelligence to create formulations and treat intrinsic and extrinsic factors affecting skin health by healing cellular damage, addressing surface symptoms, and preventing future issues.
Also, Revea deep skin data and in-house research allow meticulous oversight throughout development.
HaloCare Group provides Assistive Technology for Independent Living
HaloCare Group is an Irish startup that provides technology-driven solutions to support independent living at home for individuals of all ages and abilities.
Its offerings include smart devices such as fall sensors and door management systems to monitor environmental and personal activity.
The HaloPad, a user-friendly tablet, supports social connectivity, medication reminders, and daily routines, and includes a calendar to allow seniors and patients to track appointments and events. Additionally, the HaloPad includes a call feature to stay connected with loved ones and caregivers.
The startup’s Care Hub operates continuously to offer assistance, address emergencies, and provide daily comfort calls to reduce social isolation.
The HaloGo Watch further improves support by enabling real-time vital sign monitoring, location tracking, and emergency alerts to connect patients and senior citizens to the Care Hub team.
HaloCare’s camera-free technology prioritizes privacy, and its assistive tools offer confidence and easy self-management at home.
Brudee Oral Care delivers Smart Oral Care
Brudee Oral Care is a Malaysian startup that offers a dentist-recommended sonic toothbrush to elevate oral care habits. Its toothbrushes feature a high-powered sonic cleaning technology that provides a thorough, yet gentle, clean while improving daily oral hygiene.
The product is splashproof and features a slim, travel-friendly design with a convenient travel case which makes it ideal for on-the-go use. Additionally, Brudee Oral Care’s subscription plans offer automatic delivery of toothbrush supplies every three months.
Beauty by Holition enables Virtual Cosmetics Try-On
UK-based startup Beauty by Holition offers augmented reality and artificial intelligence beauty solutions to engage consumers and drive brand growth.
Its patented FaceSDK technology enables accurate virtual makeup try-ons while providing lifelike experiences that improve consumer confidence and purchase intent. The Neo Beauty Studio, powered by this technology, tracks hundreds of 3D points to create a personalized and immersive makeup shopping experience.
The startup’s AI-powered NeoSkin tool analyzes skin health, identifies concerns like pigmentation, hydration, and wrinkles, and offers personalized skincare recommendations. Additionally, the Neo Shade Finder uses AI-powered shade-matching technology for users to find their perfect foundation match.
Raivotech offers Personalized Mobile Health
Raivotech is a Greek startup that develops AI-driven solutions to improve personal care through data analysis. Its product, Onar, is a smartphone application that tracks sleep patterns and provides personalized suggestions to improve sleep quality.
Onar utilizes AI algorithms drawn from the latest sleep research to analyze user data. The app integrates with smart wearable devices to gather precise data to deliver accurate and actionable insights. Raivotech prioritizes data security and adheres to all necessary privacy measures to protect user information.
Gain Comprehensive Insights into Personal Care Trends, Startups, or Technologies
The 2025 personal care market report underscores the sector’s important role in supporting organizations to navigate complex regulatory frameworks while driving innovation and efficiency.
As global markets evolve, the adoption of advanced technologies and data-driven approaches has become essential in addressing personal care challenges and adding resilience.
Get in touch to explore all 3025+ startups and scaleups, as well as all market trends impacting 35040+ companies.
