The world of sports is undergoing a transition driven by emerging tech startups. These companies are enhancing athletic performance and improving fans’ engagement with their favorite sports. From advanced analytics and wearable tech to immersive virtual experiences and sustainable solutions, the future of sports technology is dynamic and groundbreaking. This report explores the startups at the forefront of this evolution, showcasing how their solutions are shaping the future of sports. By exploring their innovations, you gain insights into the trends and technologies redefining the industry.
Continue reading to gain up-to-date and data-driven insights on:
Click to download
Key Takeaways
Drawing insights from the Big Data & AI-powered StartUs Insights Discovery Platform that provides data on over 4.7+ million emerging companies globally, we explore the evolving landscape of the sports technology industry. This sector is marked by key trends and a substantial workforce, shaping its future. We updated this report 5 days ago. Noticed something’s off? Let’s make it right together — reach out! Here are some key insights at a glance:
- Latest Sports Technology Trends: The latest sports technology trends include smart stadiums, wearables, prescriptive analytics, performance analytics, and virtual reality (VR) training simulations.
- Sports Technology Industry Statistics: The global sports technology industry encompasses 8.5K+ organizations and has a workforce of 466.8K employees. It is experiencing an 11.32% annual growth rate and has seen the emergence of 2.3K+ new sports technology companies in the past five years. Each of these companies employs about 15 people.
- 10 New Sports Technology Companies to Watch:
- Precision Sports Technology – Real-Time Exercise Feedback
- Sports Impact Technologies – Concussion Sensor
- Reticulo Sport Technology – Performance Analytics
- eo – Swimming Technique Improvement
- Myocene – Muscle Fatigue Measurement
- KAMA – Football Training Intelligence
- PG Tech – Motion Measurement
- Kinny – Human Movement Tracking
- Remark AI – AI-driven Video Analytics
- DeepSport – AI Motion Analysis
Discover 10 out of 2.3K+ Innovative Sports Technology Startups
In this section, we highlight 10 emerging sports technology solutions that address the needs of athletes, coaches, and sports organizations by leveraging advanced analytics, wearable tech, AI, and more. By using developments in performance tracking, injury prevention, fan engagement, and strategic optimization, these solutions improve athletic performance and enhance the overall sports experience.
Note on Signal Strength
One of the unique metrics we feature for each company is Signal Strength, a proprietary data point generated by our Discovery Platform. It gauges the extent to which a company’s influence has permeated the global ecosystem of startups, scaleups, and emerging companies. This proprietary metric serves as a valuable guidepost for understanding a company’s standing in the broader market landscape.
1. Precision Sports Technology
- Founding Year: 2021
- Employee Range: 2-10
- Location: UK
- Signal Strength: Very Strong
- What they do: Precision Sports Technology develops KinetikIQ, its software for real-time analysis and feedback on exercise techniques to maximize athletic performance and rehabilitation outcomes. The software utilizes 3D depth sensors and AI for quantified movement screenings. It then provides detailed analysis and repetition breakdowns. Moreover, KinetikIQ‘s movement tracking algorithm undergoes markered motion capture system testing to remove subjectivity in training analysis, benefitting athletes, fitness professionals, and physiotherapists.
2. Sports Impact Technologies
- Founding Year: 2022
- Employee Range: 1-10
- Location: UK
- Signal Strength: Strong
- What they do: Sports Impact Technologies makes a head impact monitoring sensor for early detection of concussions in athletes. The sensor attaches behind the ear to report head impacts via an app to coaches, physios, and parents. Real-time updates allow immediate action to mitigate further damage and enhance player safety and health outcomes. The solution also offers impact histories for each player and facilitates thorough assessments and concussion management. By identifying impacts promptly, the company reduces player recovery time.
3. Reticulo Sport Technology
- Founding Year: 2021
- Employee Range: 2-10
- Location: India
- Signal Strength: Very Strong
- What they do: Reticulo Sport Technology develops Studio, an AI-driven video analytics platform that provides insights into racket sports. This system generates performance statistics and comparative graphs, identifies playing patterns, and automates highlight creation. Further, it features high-quality video capture and on-edge analysis capabilities to facilitate real-time performance assessments. Reticulo Sport Technology improves training efficiency and game strategy and makes advanced analytics accessible to players and coaches at all levels.
4. eo
- Founding Year: 2020
- Employee Range: 2-10
- Location: Australia
- Signal Strength: Very Strong
- What they do: eo enhances athlete progress with SwimBETTER, a product that tracks swimmer performance using metrics like force per stroke, stroke rate, and distance per stroke. It analyzes force distribution to optimize propulsion and technique, pointing to areas that reduce wasted energy. It also allows swimmers to view the hand path during each stroke phase to identify inefficiencies and improve consistency. Further, SwimBETTER syncs data with swim footage for easier analysis of force changes while identifying areas for speed improvement. This technology provides actionable data to optimize training for swim coaches, swimmers, and triathletes.
5. Myocene
- Founding Year: 2020
- Employee Range: 2-10
- Location: Belgium
- Signal Strength: Very Strong
- What they do: Myocene offers a device for measuring muscle fatigue to enhance athletic performance and reduce injury risk. It includes MYO-SENSOR, MYO-CONTRACTOR, and MYO-AI. MYO-SENSOR features an ultra-high sensitivity sensor that detects muscle activity. MYO-CONTRACTOR offers high-precision control of muscle contraction for targeted muscle engagement. Further, MYO-AI utilizes a proprietary algorithm and AI to provide measurements with insights into muscle performance and activity. Together, these technologies provide muscle analysis and control, enhancing the effectiveness of training and rehabilitation programs.
6. KAMA
- Founding Year: 2019
- Employee Range: 11-50
- Location: Italy
- Signal Strength: Very Strong
- What they do: KAMA creates a platform that centralizes and analyzes sports data to provide football training intelligence. This platform enables coaches to manage daily operations, customize training programs, and integrate various data sources like GPS and video content. It enhances analytical capabilities by allowing in-depth match and player analysis from extensive databases. This supports the creation of custom reports and performance benchmarks. KAMA also facilitates scouting by evaluating players across numerous characteristics, aiding in the management of scouting operations globally.
7. PG Tech
- Founding Year: 2021
- Employee Range: 11-50
- Location: USA
- Signal Strength: Very Strong
- What they do: PG Tech builds a sports performance app to enhance baseball players’ potential. It uses K vest 3D motion sensors to measure swing mechanics. It then calculates swing efficiency and kinematic sequence to identify improvement areas in the baseball player’s batted ball speed. Its Swing Efficiency score, ranging from 0-100, measures how fast players move compared to others of similar height and weight. This assists hitters in targeting specific body parts to boost swing efficiency and exit velocity. The platform’s algorithm-driven analysis improves performance and scouting opportunities.
8. Kinny
- Founding Year: 2019
- Employee Range: 2-10
- Location: USA
- Signal Strength: Very Strong
- What they do: Kinny develops an AI-powered platform to optimize physical therapy outcomes leveraging smart wearable technology. The company integrates ultra-sensitive sensors into form-fitting apparel to capture human movement data in real time. This data feeds into a cloud-based system where proprietary algorithms analyze and track movement, highlighting areas for correction in athletes experiencing physical impairments or injuries. The platform’s companion app further provides real-time feedback and customizable rehab programs to enhance recovery and overall physical performance.
9. Remark AI
- Founding Year: 2019
- Employee Range: 11-50
- Location: UK
- Signal Strength: Medium Strong
- What they do: Remark AI provides an AI-powered video analytics platform for smart stadiums. The platform converts video footage into insights to offer real-time analytics on venue traffic, queue lengths, and crowd density. It also improves operational efficiency by optimizing staffing, inventory, and marketing decisions. Its security features include loitering detection, unattended object alerts, and identity verification to enhance public safety and incident management.
10. DeepSport
- Founding Year: 2020
- Employee Range: 11-50
- Location: Turkey
- Signal Strength: Very Strong
- What they do: DeepSport develops AI-driven motion analysis platform to elevate athletic performance without the need for equipment. It leverages common devices like mobile phone cameras and performs athletic assessments, measuring skills such as velocity, balance, and explosive power. The company’s technology facilitates remote, hardware-free testing, enabling athletes to conduct assessments anywhere. DeepSport’s platform combines physical fitness assessments with nutritional and psychological support. This approach ensures personalized training and recovery plans, tailored to individual athletic profiles and needs.
Quick Tip to Find New Sports Technology Companies
Utilizing a SaaS platform like the Discovery Platform for identifying new sports technology companies provides significant benefits compared to traditional scouting methods:
- Streamlined Efficiency: The Discovery Platform offers advanced tools that streamline the scouting process. It replaces your hours of conventional desk research, saving time and resources in identifying sports technology innovations.
- Access to Real-time Insights: Gain a competitive edge with up-to-date information on the latest trends in the sports technology industry. The platform keeps you informed with near real-time updates on emerging sports technology companies and news, enabling you to make swift and informed decisions.
- Tailored Exploration: Customize your search to focus on specific niches within the sports technology sector, such as motion measurement, human movement tracking, or AI-driven video analytics. The platform’s diverse filtering options allow you to target your scouting efforts precisely, ensuring that you find the most relevant and groundbreaking companies in the field.
Ready to Explore All New Sports Technology Companies?
We’ve explored the dynamic landscape of the smart sportswear industry, examining the latest trends and spotlighting exceptional companies driving innovation. To dive deeper, download our free SportsTech Report or schedule a demo of the Discovery Platform for a customized exploration of these groundbreaking developments. We’re keen to partner with subject matter experts to enrich our coverage. Think you can help? Let us know.
