The Workflow Automation Market Report 2025 reveals the widespread adoption of automation software and hardware among the big-scale industries as well as the small and medium businesses (SMB). Technologies like artificial intelligence, robotic process automation (RPA), and low-code/no-code platforms are a few of the widely used methods to automate workflow. Major trends include data management, generative AI, and speech recognition.
The report also covers upcoming startups and the technologies they are working on, the current investment landscape, job market, among other insights and information.
Executive Summary: Workflow Automation Market Report 2025
- Industry Growth Overview: The yearly growth rate of the workflow automation domain is 21.55%, according to our database. There are 800+ startups and 3000+ companies in this sector. The market is set to reach USD 51.19 billion in 2030 from USD 10.09 billion in 2023, which is a compound annual growth rate (CAGR) of 26.1%.
- Manpower & Employment Growth: Currently, there are 117 500+ people employed in the sector. Last year, 14 500 more people joined the workforce. A few of the sectors offering maximum jobs in workflow automation are robot process automation (RPA), IT automation, and software development.
- Patents & Grants: 11 applicants from the companies in the domain filed over 80 patents. Additionally, companies in this sector received 190+ grants.
- Global Footprint: Countries with the maximum number of companies in workflow automation are the United States, India, the United Kingdom, Canada, and Australia. Top cities in this sector include San Francisco, New York City, London, Bangalore, and Sydney.
- Investment Landscape: 700+ companies benefit from 2800+ funding rounds. The average funding raised every round is USD 8.4 million.
- Top Investors: Notable investors like Thomson Reuters, Sixth Street, and Andreessen Horowitz invested a combined value of USD 1.5 billion in the workflow automation sector.
- Startup Ecosystem: Top startups like Plenful (pharmacy and healthcare operation automation), Scanflow (intelligent data capture and object recognition), Mithryl (manufacturing workflow automation), Thaink2 (data standardization and automation), Seliom (business process automation) represent the innovative landscape of workflow automation.
What Data is Used to Create This Workflow Automation Market Report?
Based on the data provided by our Discovery Platform, we observe that workflow automation ranks among the top 5% in the following categories relative to all 20K topics in our database.
These categories provide a comprehensive overview of the market’s key metrics and inform the short-term future direction of the market.
- News Coverage & Publications: In the last year, newspapers and magazines published more than 5500 articles on workflow automation.
- Funding Rounds: Our database records more than 2800 fundraising rounds completed by companies in the workflow automation market.
- Manpower: The domain employs over 117 500 people worldwide, with 14 500+ new positions added in the past year.
- Patents: The companies working in this sector obtained 80+ patents.
- Grants: The workflow automation companies received 190+ grants.
- Yearly Global Search Growth: Over the past year, there has been a 48.78% increase in global search interest, which shows growing interest in the topic.
Methodology: How We Created This Workflow Automation Report
This report is based on proprietary data from our AI-powered StartUs Insights Discovery Platform, which tracks 25 million companies and 20 000 technologies and trends globally, including detailed insights on approximately 5 million startups, scaleups, and tech companies. Leveraging this extensive database, we provide actionable insights on emerging technologies and market trends.
For this report, we focused on the evolution of workflow automation over the past 5 years, utilizing our platform’s trend intelligence feature. Key data points analyzed include:
- Total Companies working on the trend
- News Coverage and Annual Growth
- Market Maturity and Patents
- Global Search Volume & Growth
- Funding Activity and Top Countries
- Subtrends within workflow automation
Our data is refreshed regularly, enabling trend comparisons for deeper insights into their relative impact and importance.
Additionally, we reviewed external resources to supplement our findings with broader market data and predictions, ensuring a reliable and comprehensive overview of the workflow automation market.
Explore the Data-driven Workflow Automation Market Report for 2025
Our database covers 800+ startups and 3000+ companies working in the workflow automation sector. The sector is growing by 21.55% every year. Further, companies working in the automation sector domain have filed 80+ patents and received 190+ grants.
The global workflow automation market was valued at USD 19.76 billion in 2023. It is expected to reach USD 45.49 billion by 2032, growing at a CAGR of 9.71% from 2024 to 2032.
Credit: Straits Research
Additionally, 31% of operations worldwide have completely automated at least one aspect of the business functions according to a report by Cflow.
More than 117 500 people are employed worldwide in the workflow automation domain, and 14 500 new jobs were added in the last year. Countries leading the workflow automation market are the United States of America, India, the United Kingdom, Canada, and Australia. The cities that lead in workflow automation applications are San Francisco, New York City, London, Bangalore, and Sydney.
A Snapshot of the Global Workflow Automation Market
The workflow automation sector is growing at a rate of 21.55% a year. It has more than 800 startups. Further, there are 330+ early-stage companies. The domain also witnessed the merging and acquisition of 140+ companies.
11 applicants filed over 80 patents, each of which is a major source of innovation. The patent activities are rising at an annual rate of 11.44%.
With 54 patents, the USA is the top patent issuer and China comes second with 10 patents.
Explore the Funding Landscape of the Workflow Automation Market
With an average of USD 8.4 million per funding round, the workflow automation sector draws a lot of investment. Over 2600 investors contributed to the growth of the sector.
With 2800+ fundraising rounds, the sector continues to receive steady investor interest and financial inflow. More than 700 companies benefited from this funding.
Who is Investing in the Workflow Automation Market?
Top investors contributed USD 1.5 billion to the workflow automation sector. This is an indication of the rising interest of investors in workflow automation companies.
- Thomson Reuters invested USD 500 million in at least one company.
- Sixth Street contributed USD 197.2 million to at least one company.
- Andreessen Horowitz spent USD 192.7 million on eight companies.
- Citrix spent USD 120.5 million on two companies.
- PSG distributed USD 115.3 million across four companies.
- Insight Partners invested USD 108.9 million in seven companies. Element 5, which develops automation-as-a-service solutions raised USD 30 million in a series B funding round led by Insight Partners.
- Euna Solutions contributed USD 108 million to at least one company.
- Formstack spent USD 106.3 million on at least one company.
- Greater Sum Ventures spent USD 106.3 million on at least one company.
Top Workflow Automation Innovations & Trends with the Discovery Platform
Discover the emerging trends in the workflow automation market along with their firmographic details:
- The Generative AI sector employs 670 000+ people and added 97 000+ new hires in the last year. The domain is growing at a rate of 64.58% annually. 9000+ companies are working in this field. Generative AI enables intelligent decision-making, personalized automation, predictive analysis, and error detection.
- The Data Management domain is growing at a rate of 10.13%. There are over 6500 companies working in the sector. Currently, 245 000+ people are working in these companies and 26 000+ professionals joined last year. Data management improves data quality and accuracy, enables real-time data availability, and optimizes scalability in workflow automation.
- Speech Recognition domain, with 1500+ companies, employs 88 500+ people. Last year, 7000+ more people joined the workforce. The sector is growing at a rate of 3.96% annually. Speech recognition ensures hands-free input for workflow automation.
5 Top Examples from 800+ Innovative Workflow Automation Startups
The five innovative startups showcased below are picked based on data including the trend they operate within and their relevance, founding year, funding status, and more. Book a demo to find promising startups, emerging trends, or industry data specific to your company’s needs and objectives.
Plenful provides Pharmacy and Healthcare Operation Automation
US-based startup Plenful builds an AI-powered workflow automation platform for optimizing administrative work in the pharmacy and healthcare industries. The platform integrates with existing data formats like PDFs, flat files, and APIs. It uses machine learning to automate tedious and manual data entry like orders, facility onboarding, and patient intake.
The platform further assists in inventory planning and contracted rate optimizations using AI-powered intelligent document processing. This way, Plenful allows healthcare providers to improve patient care by accelerating the speed of work and streamlining compliance.
Scanflow enables Intelligent Data Capture and Object Recognition
Indian startup Scanflow provides an AI-driven data capture platform for quality control. It is suitable for real-time detection of defects and safety violations in industrial settings. AI-powered personal protective equipment (PPE) ensures quality control and prevents safety violations. It uses data from CCTV feeds, barcodes, QR codes, text, safety codes, AR measurements, and more.
Real-time defect detection further identifies defects, and violations, and sends notifications for potential safety hazards. Manufacturing and automotive industries use the scanner for increasing safety, reducing the cost of rework, and faster problem resolution.
Mithryl simplifies Manufacturing Workflow Automation
UK-based startup Mithryl builds a no-code data platform for industrial data automation. It connects all software systems in one place and automates data flows. The user interface (UI) comes with prebuilt integration and integrates with enterprise resource planning (ERP), manufacturing execution system (MES), accounting, computerized maintenance management system (CMMS), and more.
Manufacturers use the platform to simplify complex data processing, reduce manual data movement, and support the industrial economy.
Thaink2 enables Data Standardization and Automation
French startup Thaink2 builds AI-based data analytics platforms. These platforms integrate with different data sources for businesses to connect, collect, and analyze data efficiently. The Dive2Analytics platform uses AI-powered analytics for a better understanding of business data.
The no-code Dive2Insight platform streamlines data exploration. Its centralized and modular control further supports collaboration and adaptability. Businesses use the platforms for digitizing operations while maintaining governance and collaboration capacity.
Seliom enables Business Process Automation
Spanish startup Seliom builds a platform for business process automation. The platform assists in process modeling, workflow automation, case management, information management, robotic automation, and more. It integrates into existing ERP, CRM, and HR systems.
Sectors like accounting, human resources, insurance, and commerce use the platform for process monitoring and analytics.
Gain Comprehensive Insights into Workflow Automation Trends, Startups, or Technologies
The workflow automation summarizes how major trends like data management, speech recognition, and generative AI are optimizing different operations. The rise in the adoption of workflow automation by different industries further proves how operational convenience is becoming a top priority.
Get in touch to explore all 800+ startups and scale-ups, as well as all market trends impacting 3000+ companies.
